The type of coating used on the TV screen.
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Matte. Historically, the first type of coating for LCD screens, which is often found today. Screens with such a coating generally have average characteristics of brightness, saturation and colour reproduction quality, in terms of these indicators they are inferior to glossy counterparts. However, the matte coating has one important advantage: it has virtually no glare from ambient light. In some situations, this can be an important advantage — for example, if the TV is installed opposite the window. And for some users it is more pleasant to look at the screen without glare, albeit relatively dim.
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Glossy. A coating designed to improve the brightness and colour quality of the visible image compared to matte screens. The creators have managed to achieve this goal: "glossy" screens really provide rich, vibrant colours and a brighter image. The key disadvantage of such screens is the appearance of glare from ambient light on them — this can ruin the whole viewing experience. Because of this, the classic glossy coating is practically not used today, anti-glare solutions have taken its place (see below).
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Glossy (anti-glare). Modification of the glossy coating, created, as the name implies, in order to eliminate the main drawback of the classic gloss — glare from external lighting. This is not to say th
...at such screens do not glare at all, but there are much less reflections on them than on ordinary glossy ones. As for the image quality, it is at least not much worse, and often even better (especially since such coatings are constantly being improved). Thanks to all this, most modern TVs of all price categories are equipped with anti-glare screens.
