Comparison Kivi 32H550NB 32 " vs Kivi 32H510KD 32 "

The type of matrix used in the TV. Among them, OLED, QLED, QD-OLED and NanoCell deserve the most attention, which are found in TVs of the relevant price category. Now more about each of them and other more classic options:

— OLED. TVs with screens that use organic light-emitting diodes — OLED. Such LEDs can be used both to illuminate a traditional LCD matrix, and as elements from which a screen is built. In the first case, the advantages of OLED over traditional LED are compactness, extremely low power consumption, backlight uniformity, as well as excellent brightness and contrast ratios. And in matrices, consisting entirely of OLED, these advantages are even more pronounced. The main disadvantages of OLED TVs are the high price (which, however, is constantly decreasing as the technology develops and improves), as well as the susceptibility of organic pixels to burn-in during long-term broadcast of static images or pictures with static elements (TV channel logo, information panel, etc.).

— QLED. TVs with screens using "quantum dot" technology — QLED. Such screens differ from conventional LED matrices in the design of the backlight: multilayer colour filters in such a backlight are replaced with a thin-film light-transmitting coating based on nanoparticles, and traditional white LEDs are replaced with blue ones. This a...llows to achieve a significant increase in brightness and colour saturation at the same time as improving the quality of colour reproduction, besides, it reduces the thickness and reduces the power consumption of the screen. The disadvantage of QLED matrices is traditional — the high price.

— QD-OLED. A kind of hybrid version of matrices that combine “quantum dots” (Quantum Dot) and organic light-emitting diodes (OLED) in one bottle. The QD-OLED modification was introduced by Samsung at the end of 2021 in response to advanced OLED panels from LG. The technology takes the best from QLED and OLED: it is based on blue LEDs, self-luminous pixels (instead of external backlighting) and “quantum dots”, which play the role of colour filters, but at the same time practically do not attenuate the light (unlike traditional filters) . Thanks to the use of a number of advanced solutions, the creators managed to achieve very impressive characteristics, significantly superior to many other OLED matrices. Among them are high peak brightness from 1000 nits (cd/m²), excellent contrast and black depth, as well as colour coverage of over 90% according to the BT.2020 standard and more than 120% according to DCI-P3. Such matrices are found mainly in flagship TV panels.

— IPS. A type of matrix originally designed for high quality colour rendering. Indeed, IPS screens produce bright and rich colours, have a good colour gamut, and demonstrate wide viewing angles. The initial disadvantage of this technology was the low response time, but in modern modifications of IPS this point has been practically eliminated. Matrices of this type are very popular in the advanced budget and mid-price segment of TV panels.

— *VA. In this case, we mean one of the varieties of VA (Vertical Alignment) type matrices - MVA, PVA, Super PVA, etc. Specific varieties may vary slightly in properties, but they all have common features. In fact, *VA matrices are a more affordable alternative to IPS panels: they are relatively inexpensive, provide fairly good colour reproduction and viewing angles of up to 178°. The main disadvantage of such screens is the long response time, but in modern models this has been practically eliminated thanks to the constant improvement of technology. *VA matrices are used in TVs that are positioned as functional and at the same time affordable models.

— PLS. In fact, it is one of the varieties of the IPS matrices described above, developed by Samsung. According to the manufacturer, in such matrices it was possible to achieve higher brightness and contrast than in traditional IPS, as well as to slightly reduce the cost.

— NanoCell. Matrix based on quantum dots. This type of matrix is used in LG TVs and was first introduced in 2017. NanoCell matrices use the structure of classic LCD displays. But unlike the latter, they use so-called quantum dots instead of the classic general backlight, which provide monochromatic light. NanoCell technology reduces power consumption while increasing colour gamut and viewing angle. It is worth noting separately that NanoCell matrices are not the only ones using quantum dot technology. Similar solutions are offered by: Samsung (QLED matrix), Sony (Triluminos matrix), Hisense (ULED).

The type of coating used on the TV screen.

— Matte. Historically, the first type of coating for LCD screens, which is often found today. Screens with such a coating generally have average characteristics of brightness, saturation and colour reproduction quality, in terms of these indicators they are inferior to glossy counterparts. However, the matte coating has one important advantage: it has virtually no glare from ambient light. In some situations, this can be an important advantage — for example, if the TV is installed opposite the window. And for some users it is more pleasant to look at the screen without glare, albeit relatively dim.

— Glossy. A coating designed to improve the brightness and colour quality of the visible image compared to matte screens. The creators have managed to achieve this goal: "glossy" screens really provide rich, vibrant colours and a brighter image. The key disadvantage of such screens is the appearance of glare from ambient light on them — this can ruin the whole viewing experience. Because of this, the classic glossy coating is practically not used today, anti-glare solutions have taken its place (see below).

— Glossy (anti-glare). Modification of the glossy coating, created, as the name implies, in order to eliminate the main drawback of the classic gloss — glare from external lighting. This is not to say th...at such screens do not glare at all, but there are much less reflections on them than on ordinary glossy ones. As for the image quality, it is at least not much worse, and often even better (especially since such coatings are constantly being improved). Thanks to all this, most modern TVs of all price categories are equipped with anti-glare screens.

The level of dynamic contrast provided by the TV screen.

Contrast in a general sense is the ratio in brightness between the brightest whites and the darkest blacks that the screen can produce. Other things being equal, the higher the screen contrast, the better the quality of colour reproduction and detail, the lower the likelihood that it will be impossible to see details in too bright or too dark areas of the image. Formally, the main characteristic of screens is static contrast (see above), but even in advanced matrices it is relatively low. Therefore, manufacturers went to the trick, introducing such a characteristic as "dynamic contrast".

Dynamic contrast ratio is the difference between the brightest whites at the highest screen brightness settings and the darkest blacks at the lowest. These contrast ratios can be quite impressive—much higher than static—however, it is impossible to achieve such values within a single frame, and dynamic contrast ratio is stated more for promotional purposes than for describing the actual specifications of the screen. However, it cannot be said that this indicator is completely unrelated to reality. The fact is that many TVs use automatic brightness control, which changes the settings depending on the characteristics of the image. This control is based on the fact that when displaying bright scenes, there is no need to provide a deep black level, and in dark scenes, high brightness of light areas is not needed — th...ese are the features of the human eye. This means that in bright scenes you can increase the overall brightness, and in dark scenes you can reduce it; the maximum brightness difference achievable in this mode of operation is precisely described by dynamic contrast.

The response time can be described as the maximum time required for each pixel of the screen to change brightness, in other words, the longest time from the receipt of a control signal to the pixel until it switches to the specified mode. The actual switching time may be less — if the brightness changes slightly, it can be calculated in microseconds. However, it is the longest time that matters — it describes the guaranteed response speed of each pixel.

First of all, the frame rate is directly related to the response time (see the relevant paragraph): the lower the response time, the higher the frame rate can be provided on this sensor. However, the actual frame rate may be less than the theoretical maximum, it all depends on the TV. Also note that the overall image quality in dynamic scenes depends primarily on the frame rate. Therefore, we can say that the response time is an auxiliary parameter: the average user rarely needs this data, and in the specifications they are given mainly for advertising purposes.

— VRR. VRR (Variable Refresh Rate) adaptive frame rate synchronization technology allows you to adjust the refresh rate of the image on the TV screen in real time in accordance with the frame rate output by the game console or connected computer. The function ensures smooth rendering of dynamic scenes, eliminates frame breaks, and guarantees comfortable and stable gameplay. Realizable technology with standard HDMI v 2.1.

— ALLM. Automatic low latency mode for games (Auto Low Latency Mode). The TV switches to game mode when it detects a game console connection. Reducing the output delay on the TV panel screen is provided by suspending part of the image processing functions. The ALLM mode can also be useful for karaoke and video calls.

eARC. HDMI v 2.1 has an enhanced eARC (enhanced Audio Return Channel). The technology allows you to send higher quality audio from your TV to your soundbar or AV receiver. It claims to support the latest high bit rate audio formats up to 192 kHz, uncompressed 5.1 and 7.1, and 32-channel uncompressed audio. eARC also supports Dolby TrueHD, DTS-HD Master Audio, DTS:X, Dolby Atmos.

— CEC. The CEC (Consumer Electronics Control) system is designed for remote control of equipment connected to the TV using a single remote control. The devices are connected to the TV panel using an HDMI cable.

The TV's connectivity options are based not only on wireless technologies (described above), but also on a wired connection. In particular, additional video transmission can be carried out through VGA, composite AV connectors . Some of them also provide sound transmission, in addition to which there may be a mini-Jack (3.5 mm) and other ports for communication with external devices. More about them:

— USB. Connector for connecting external peripheral devices. The presence of USB means at least that the TV is capable of playing content from flash drives and other external USB media. In addition, there may be other ways to use this input: recording TV programs to external media, connecting a WEB camera (see same paragraph), keyboard and mouse to use the built-in browser and other software, etc. The specific set of options depends on the functionality of the TV, it should be specified separately in each case.

— Card reader. A device for working with memory cards, most often in SD format. The main use of the card reader is to play content from such cards on a TV; such an opportunity is especially convenient for viewing materials from photo and video cameras — it is in such devices that memory cards are widely used. There may be other ways to use this function — fo...r example, recording from the broadcast or even exchanging files between the card and the TV's storage. It is worth bearing in mind that SD cards have several subtypes — original SD, SD HC and SD XC, and not all of them may be supported by the card reader.

— LAN. Standard connector for wired connection to computer networks (both local and the Internet). Mostly found in models with Smart TV support (including Android TV devices; see related paragraphs). A wired connection is less convenient than Wi-Fi, not as aesthetically pleasing, so manufacturers place more emphasis on a wireless connection, as a result of which the speed indicators of the LAN connector are not indicated, and in some cases may be unacceptable for 4K broadcasts.

— VGA. Analogue video input, also known as D-sub 15 pin. Initially, the VGA interface was developed for computers, but due to the emergence of more advanced standards like HDMI (see below) and technical limitations (the maximum resolution is only 1280x1024, the inability to transmit sound), it is considered obsolete and is used less and less. So it makes sense to specifically look for a TV with such a connector mainly in cases where it is planned to be used as a monitor for an outdated computer or laptop.

– Composite AV input. Analogue input for video and audio transmission. Previously, it consisted of 3 RCA sockets (yellow for video, white and red for audio) and was connected to the equipment accordingly. Now in many models you can find an AV output, which is a single connector in the “headphone” format, to which a tee cable is already connected (check availability in the package).

— COM port (RS-232). A connector originally designed for computer equipment. In TVs, it is used as a service interface: for troubleshooting, updating firmware, adjusting TV parameters and various calibrations, integrating the TV into centralized remote control systems, etc. Note that the COM port may differ in shape and contact group in different TV models. It is often designated as RS-232C.

The energy efficiency class characterizes how efficiently the TV consumes electricity. Initially, the classes were denoted by simple Latin letters — A (the most efficient), B, C. However, later improved classes “A+ ”, “A++”, etc. appeared (the more "pluses", the more efficient the device).

The energy class will generally affect the price accordingly, but this difference will eventually pay off with lower electricity bills.