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HOYA's New UX II filters replace the original UX range and continue to provide entry level users with the same high quality and features including a 10-layer HMC-WR multi-coating with anti-reflec more→tion and water-repellent capabilities for fingerprint and smudge resistance (UV model) and Low-profile aluminium frame (UV & CIR-PL models)

The UX II series design concept aims at users wishing to improve their photography. It offers HOYA's famous quality at reasonable prices with basic and contemporary features.

'UX9; in the series name stands for User eXperience inspired by the memorable experiences that users acquire through using these filters. By naming this series 'UX' …

Hoya 77MM VARIABLE DENSITY II

The New HOYA FUSION ANTISTATIC NEXT range features all the benefits of the FUSION ONE NEXT filters with the addition of a new ANTISTATIC coating which acts like a force-field around the filter to repe more→l dust. Perfect for environments where dust is common these filters require less frequent cleaning and maintenance than traditional filters.

These professional filters are made in Japan using hand selected silicates that are carefully smelted and blended to produce high performance optical glass. HOYA then uses extreme care and precision to apply the improved 18-Layer Super Multi-Coating formula which greatly reduces or eliminates reflections on the surface of the glass to provide an ultra-clear …

The New HOYA FUSION ANTISTATIC NEXT range features all the benefits of the FUSION ONE NEXT filters with the addition of a new ANTISTATIC coating which acts like a force-field around the filter to repe more→l dust. Perfect for environments where dust is common these filters require less frequent cleaning and maintenance than traditional filters.

These professional filters are made in Japan using hand selected silicates that are carefully smelted and blended to produce high performance optical glass. HOYA then uses extreme care and precision to apply the improved 18-Layer Super Multi-Coating formula which greatly reduces or eliminates reflections on the surface of the glass to provide an ultra-clear …

The New HOYA FUSION ANTISTATIC NEXT range features all the benefits of the FUSION ONE NEXT filters with the addition of a new ANTISTATIC coating which acts like a force-field around the filter to repe more→l dust. Perfect for environments where dust is common these filters require less frequent cleaning and maintenance than traditional filters.

These professional filters are made in Japan using hand selected silicates that are carefully smelted and blended to produce high performance optical glass. HOYA then uses extreme care and precision to apply the improved 18-Layer Super Multi-Coating formula which greatly reduces or eliminates reflections on the surface of the glass to provide an ultra-clear …

HOYA FUSION ONE NEXT is an update of the HOYA FUSION ONE series and continues to benefit photographers in a variety of shooting conditions by incorporating high-quality optical glass with HOYA's more→water repellent and stain resistant Super HMC coatings which make filter maintenance easy whilst providing reliable protection for the camera lens.

The word ONE in the naming of this series is maintained as legacy of HOYA PRO-1D in memory of its contribution to photographers' creativity with the belief that this new series will serve well for many decades ahead.

FUSION ONE NEXT filters have been designed to match the rigorous standards and optical capabilities of modern high-resolution …

HOYA FUSION ONE NEXT is an update of the HOYA FUSION ONE series and continues to benefit photographers in a variety of shooting conditions by incorporating high-quality optical glass with HOYA's more→water repellent and stain resistant Super HMC coatings which make filter maintenance easy whilst providing reliable protection for the camera lens.

The word ONE in the naming of this series is maintained as legacy of HOYA PRO-1D in memory of its contribution to photographers' creativity with the belief that this new series will serve well for many decades ahead.

FUSION ONE NEXT filters have been designed to match the rigorous standards and optical capabilities of modern high-resolution …

HOYA FUSION ONE NEXT is an update of the HOYA FUSION ONE series and continues to benefit photographers in a variety of shooting conditions by incorporating high-quality optical glass with HOYA's more→water repellent and stain resistant Super HMC coatings which make filter maintenance easy whilst providing reliable protection for the camera lens.

The word ONE in the naming of this series is maintained as legacy of HOYA PRO-1D in memory of its contribution to photographers' creativity with the belief that this new series will serve well for many decades ahead.

FUSION ONE NEXT filters have been designed to match the rigorous standards and optical capabilities of modern high-resolution …

ENHANCE YOUR PHOTOS WITH THE HOYA HD Mk II CIR-PL
A circular polarizing filter allows you to create unique effects in your image which are not possible to create via postproduction such as enha more→ncing color contrasts and controlling reflections. On a detailed guide on how to get the most out of a polarizer make sure to check the section on how CIR-PL filters work here.

HD HIGH-TRANSPARENT POLARIZING FILM
Equipped with a UV-absorbing high transparency polarizing film the HD Mk II CIR-PL has 25% better light transmission than standard polarizing film used in current photographic filters. This means that nearly 1/2 stop more light is entering the lens while yielding the same polarization effect …

PROTECT YOUR LENS WITH HOYA HD MKII PROTECTOR
Don't risk scratches dirt or bumps on your expensive lens glass. The HOYA HD Mk II PROTECTOR offers the ultimate
protection for your le more→ns. Find out below why the HD Mk II is so great!

HD REINFORCED GLASS
The HOYA HD Mk II PROTECTOR comes with HOYA's top quality HD glass which is a special chemically enhanced optical glass offering a four times better protection than conventional glass. This ultra-clear glass has absolutely no influence on the quality of your photo.

HD HIGH-TRANSMITTANCE COATING
The 16-layers anti-reflective high-transmittance multi-coating on both sides of the filter glass greatly reduces the chance of any reflections …

THE POWER OF A TITAN
The HOYA HD nano Mk II CIR-PL is the best polarizer you can get for your lens. Equipped with a High Transparency HD Polarizing Film manufactured with a high-pressure press more→technology for maximum sturdiness and perfected with the unmatchable ultra-hard nano coating the HD nano Mk II CIR-PL will provide you with an unbeatable longevity and an image quality worthy for the big screen. Experience what it means to use a titan!

THE UNRIVALED STRENGTH OF THE ULTRA-HARD NANO COATING
The most vulnerable spot of filters are their coatings. A coating is not permanent. Daily usage and wiping when cleaning the filter wear the coating off. The filter protects from potential physical …

Light rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. PL (Linear Polarising) and PL-CIR (Circular Polarising more→) filters have the same effect but it is important that you choose the correct version for your camera. They allow you to remove unwanted reflections from non-metallic surfaces such as water glass etc. They also enable colours to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.

Features:

• Recommended …

ABOUT ND FILTERS
Neutral density (ND) filters are the most demanded and essential type of photographic filters because of several reasons. For photographers ND filter means precise control of t more→he amount of light passing through the lens for greater creative control over exposure. For video content creators ND filters helps much to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.

Among the varieties of ND filters from ND2 to ND1000 even ND100000 we can generally categorize ND filters into 3 basic groups:
- Light density filters (ND2 - ND8)
- Middle density filters (ND16 - ND200)
- Deep density filters (ND500 - ND1000 / ND100000)

Light density …

ABOUT ND FILTERS
Neutral density (ND) filters are the most demanded and essential type of photographic filters because of several reasons. For photographers ND filter means precise control of t more→he amount of light passing through the lens for greater creative control over exposure. For video content creators ND filters helps much to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.

Among the varieties of ND filters from ND2 to ND1000 even ND100000 we can generally categorize ND filters into 3 basic groups:

Light density filters (ND2 - ND8)
Middle density filters (ND16 - ND200)
Deep density filters (ND500 - ND1000 / ND100000)
Light density …

Neutral density (ND) filters are the most demanded and essential type of photographic filters because of several reasons. For photographers ND filter means precise control of the amount of light passi more→ng through the lens for greater creative control over exposure. For video content creators ND filters helps much to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.
Among the varieties of ND filters from ND2 to ND1000 even ND100000 we can generally categorize ND filters into 3 basic groups:

Light density filters (ND2 - ND8)
Middle density filters (ND16 - ND200)
Deep density filters (ND500 - ND1000 / ND100000)
Light density filters will lower …

For the past several years slow shutter photography is becoming an extremely popular genre because it provides ample opportunities to express the world around in an artistic and unusual way. For this more→purpose ND filter appears to be a necessary tool.

But which ND filter is better to start with? This question might raise in mind of many amateur photographers who decided to challenge themselves in slow shutter photography. Keeping this question in mind we created an essential ND kit to help photographers quickly start this challenge.

HOYA PROND EX FILTER KIT is an essential filter kit designed for amateur or professional photographers and video content creators. The kit consists of 3 ND filters …

Creative filter to create a moderately sized fairytale-like 4-cross pattern on point light sources in your photo.

A SPARK INSIDE OF US
Imagine spending a warm spring night with y more→our friends around a campfire going with your date to a festive illuminated park during a cold winter evening or watching a raindrop calmly running down a flower after a summer storm. These scenes create a special feeling of coziness and ease a feeling that flickers like a warm spark inside of us.

We have created this filter to give us the chance to show this feeling of warmth in our photo. The filter is designed to create moderately sized light beams from light sources while gently enhancing them letting them …

HOYA's New UX II filters replace the original UX range and continue to provide entry level users with the same high quality and features including a 10-layer HMC-WR multi-coating with anti-reflec more→tion and water-repellent capabilities for fingerprint and smudge resistance (UV model) and Low-profile aluminium frame (UV & CIR-PL models)

The UX II series design concept aims at users wishing to improve their photography. It offers HOYA's famous quality at reasonable prices with basic and contemporary features.

'UX9; in the series name stands for User eXperience inspired by the memorable experiences that users acquire through using these filters. By naming this series 'UX' …

HOYA's New UX II filters replace the original UX range and continue to provide entry level users with the same high quality and features including a 10-layer HMC-WR multi-coating with anti-reflec more→tion and water-repellent capabilities for fingerprint and smudge resistance (UV model) and Low-profile aluminium frame (UV & CIR-PL models)

The UX II series design concept aims at users wishing to improve their photography. It offers HOYA's famous quality at reasonable prices with basic and contemporary features.

'UX9; in the series name stands for User eXperience inspired by the memorable experiences that users acquire through using these filters. By naming this series 'UX' …

HOYA Variable Density II is a density adjustable filter with an ND range from 1.5 to 9 f-stops (ND3-400).

The difference with the previous HOYA Variable Density filter is the newly desi more→gned rotatable frame with convenient knob allowing for better operation.

WHY VARIABLE DENSITY FILTERS ARE IMPORTANT
Variable density filters are widely used because they can replace a set of solid ND filters by providing a range density that can be adjusted according to the desired exposure settings.

In still shooting variable density filters lower the shutter speed according to the photographers intentions when the shutter speed cannot be lowed due to camera limits.

Variable density filters can also …

The HOYA UV(0) filter uses the highest quality heat-resistant tempered glass which creates a smooth clear image. This filter cuts out all the range of UV rays to give an astounding sharpness and clari more→ty without affecting the colour balance. Constant use for lens protection is recommended. These popular filters are renowned for their ability to minimize reflection on filter surfaces which reduces flare and ghosting. With an average light transmission of over 97% the HOYA HMC filters are engineered to enhance the performance of today's multi-coated lenses.

• Slim filter frame to help avoid vignetting on wide angle lenses will also hold a lens cap.
• HMC (HOYA MULTI COATED) to …

The HOYA UV(0) filter uses the highest quality heat-resistant tempered glass which creates a smooth clear image. This filter cuts out all the range of UV rays to give an astounding sharpness and clari more→ty without affecting the colour balance. Constant use for lens protection is recommended. These popular filters are renowned for their ability to minimize reflection on filter surfaces which reduces flare and ghosting. With an average light transmission of over 97% the HOYA HMC filters are engineered to enhance the performance of today's multi-coated lenses.

• Slim filter frame to help avoid vignetting on wide angle lenses will also hold a lens cap.
• HMC (HOYA MULTI COATED) to …