Eyeshadows

Boasting an array of matte, satin, shimmer and metallic finishes, the wet n wild 10-Pan Shadow Palette in Nude Awakening delivers a shade for every occasion.Featuring a range of dark brown hues, nude neutrals and glistening golds, the silky-soft vegan formula glides across the eyelids to create show-stopping looks. The creamy powder offers high pigmentation and seamless blendability for an effortless application.

Dressing the eyes in a spectrum of joyful, warm-toned hues, the wet n wild Call Me Sunshine eyeshadow palette invites you to live your best life in colour. The 10-pan palette features an array of richly pigmented shades, offering a matte, satin, shimmer or metallic finish, suitable for any occasion.Each shadow boasts a buttery-smooth formula that blends and layers with other colours seamlessly. Add a touch of glamour with the rich golden hues or add depth and dimension with the versatile mattes; the possibilities are endless.Vegan and cruelty-free.

The key to thicker, longer, stronger lashes, Urban Decay’s Subversion Lash Primer wraps each individual hair to add show-stopping volume to grant a formidable flutter.A creamy priming formula that’s packed with lash-conditioning ingredients, including vitamin E and panthenol, this acts like a mask for your lashes while giving your pigment a canvas to cling to. Essential for those with fine, delicate fringes who crave a phenomenal flutter, this fortifies, softens and wards against breakage, while the big brush and densely packed bristles lift and separate to effortlessly coat from roots to tips for a show-stopping, false lash-effect.

Limited-edition vegan eyeshadow palette. The iconic NAKED goes cosmic! We've teamed up with LA based artist Robin Eisenberg for our first-ever NAKED collab, and it is outta this world. From rich golds to ultra-matte periwinkle and special reflect-effect blues, this long-lasting, colourful palette features cosmic neutrals and gravity-defying sparkles that stay put for up to 12HR. - Long-lasting eyeshadow palette: up to 12HR wear - Gravity-defying sparkle shades with minimal fallout - Multidimensional shimmer shades - Ultra-blendable eyeshadow formula*Vegan formula: does not contain animal derived ingredients or by-products.

The palette to pair with your new cowboy boots, Urban Decay’s Wild West Naked Palette unites twelve phenomenal, sandy-hued shades with complementary ‘pops’ of jewel-toned shadow – perfect whenever you’re ready to dial up the drama (this ain’t your first rodeo).Utterly buttery and packed with ultra-fine pigment that blends like a dream for a seamless effect, this lust-worthy wardrobe has all of the usual, Urban Decay hallmarks – longevity, crease resistance, unparalleled payoff and sumptuous textures – along with a shiny new spectrum of shades, from the golden-toned ‘Spur’ to the smouldering ‘Pony Up’ via the shimmering, tealy-toned ‘Bud’. Making us more than a little hot under the neckerchief, t…

Neutrals, but not as you know them. Curating a 12-piece shadow wardrobe of universally flattering nudes, the Naked Reloaded Eyeshadow Palette is adored for its velvety texture, rich colour and effortless blendability.Starring twelve ultra-captivating pans - in soft matte, light-reflecting metallic and iridescent shimmer finishes – this sleek compact comes with a full-size mirror and an ultra-fluffy, double-sided brush. Bound to perfect a beyond flawless smoulder, these shadows boast an impressive staying power and can be used individually or together to create an array of gorgeous effects, with no threat of flaking or fading. Our hue highlights? Warm peach ‘Retro, rich terracotta ‘Boundaries’ and lumi…

Get ready to unleash your star power with the Naked Metal Mania Palette. With four matte bases for more muted looks and eight wet-effect metallic pigments, this versatile palette will take you from dusk to dawn. With an innovative new formula, the creamy-liquid shadows have intense payoff and serious metal reflection that last up to 12 hours. What’s more, with minimal fall out, you won’t have to worry about looking more like a racoon, than a rock chick. Blending seamlessly (and beginner friendly!), this palette allows you to create a myriad of looks to suit any occasion. Featuring shades ranging from magenta to gunmetal silver, prepare for a show-stopping sign off.

Stoking the flames of our Urban Decay devotion, this Naked Heat Eyeshadow Palette holds a sweltering selection of burnt orange, deep red and glimmering copper shadows to achieve the perfect smoky eye.Starring twelve ultra-captivating pans - in velvety matte, light-reflecting metallic and iridescent shimmer finishes – this sleek compact comes with a full-size mirror and an ultra-fluffy, double-sided brush. Bound to perfect a beyond flawless smoulder, these shadows boast an impressive staying power and can be used individually or together to create an array of gorgeous effects, with no threat of flaking or fading. Our hue highlights? Metallic copper-burgundy ‘Ember’, burnt red ‘Dirty Talk’ and ivory …