Baits & Additives

MAXRAP SERIESMaximum Performance and Premium Components.Striving for the utmost in lure design, the MaxRap concept focuses on a single, primary function and complements the design with every imaginable maximum feature like laser-engraved scales, VMC® Spark Point hooks and superior quality components.The first in the family offers anglers a superior casting lure that outcasts all others with extreme accuracy.A lifetime in the fishing business teaches you that discriminating anglers demand the best.Modern anglers demand the MaxRap.MAXRAP 11, 13 ,15 and 17Tip to tail, everything about the MaxRap is premium.Designed for maximum casting distances via internal MaxCast mechanism.Rip for darting, wild s…

Wobbler

Wobbler

Wobbler

Wobbler

Wobbler

Wobbler

The world´s number one saltwater hardbodied lure and No. 1 choice for open water trolling.Controlled sinking rate is perfect for fishing suspended fish or submerged growth and structure.Deep diving lip with Rapala ?wobble? action.- Super Tough Abachi Wood Construction- Controlled Sinking Model- Deep Diving Metal Lip- Anti-Broach Design- Rugged Stainless Hardware- Natural and Stimulator Patterns- Sinking- VMC Perma Steel Hooks- Hand-Tuned & Tank-TestedAvailable in six sizes:CDMAG07 - Running Depth: 2.7 - 3.3 m- Body Length: 7 cm- Weight: 12 g- Hooks: Two No. 3 CDMAG09 - Running Depth: 3.6 - 4.2 m- Body Length: 9 cm- Weight: 17 g- Hooks: Two No. 2 CDMAG11 - Running Depth: 3.9 - 4.5 m- Body Length: 1…

The world´s number one saltwater hardbodied lure and nº 1 choice for open water trolling.Super tough Abachi wood construction.Controled sinking model.Deep diving metal lip.Anti-broach design.Rugged stainless hardware.Natural and Stimulator patterns.Sinking.VMC perma steel hooks.Hand-tuned tank-tested.

The world's number one saltwater hardbodied lure and No. 1 choice for open water trolling.Controlled sinking rate is perfect for fishing suspended fish or submerged growth and structure.Deep diving lip with Rapala wobble action.- Super Tough Abachi Wood Construction- Controlled Sinking Model- Deep Diving Metal Lip- Anti-Broach Design- Rugged Stainless Hardware- Natural and Stimulator Patterns- Sinking- VMC Perma Steel Hooks- Hand-Tuned & Tank-TestedAvailable in six sizes:CDMAG07 - Running Depth: 2.7 - 3.3 m- Body Length: 7 cm- Weight: 12 g- Hooks: Two No. 3 CDMAG09 - Running Depth: 3.6 - 4.2 m- Body Length: 9 cm- Weight: 17 g- Hooks: Two No. 2 CDMAG11 - Running Depth: 3.9 - 4.5 m- Body Length: …

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern construction for maximum casting distance and accuracy, improved durability and versatility - and a flutter on the drop. The color patterns combine metallic plating, HD printing and new designs, bringing the look to a totally new level. Balsa Body Heavy-Duty Split Rings Wire-Through Construction Targeted for Trout and Perch VMC® 7554 Black Nickel Hooks

Wobbler

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC black nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC black nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

Wobbler