Baits & Additives

Soft Bait Lure

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC black nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC black nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

The magnetic long cast system, with a sliding iron core, makes far and precise casting super easy. Built in tubular rattle chamber, that sends out a very characteristic sound. On steady retrieve, the lure wobbles and kicks super provoking and runs straight even in stronger current. The lure mimics perfectly a small prey fish and the incredible photo print details make the predator fish strike hard and with no hesitation. The lures suspend on longer spin stops and are often hit hard on the Pause. Great lure for Perch, Pike, trout, Asp, Bass and salmon. • Super Details • Darting and kicking action • Suspends with Horizontal balance • Magnetic Long cast system • Built in rattle …

Based on a 3D Scan of a real perch with perfect details and a Photo Chrome skin print and added DNA scent! The perch are in the period the main prey for Big pike and these super realistic lures will be deadly! The paddle tail makes the lure rock seductively and the rattle in the tail sends out provoking clicks! The 2 smaller sizes are ready rigged, with the Belly treble hook mounted on a swivel, so the pike has a hard time throwing the hook. The big size is our Brilliant Linethru design, rigged with the Line thru modifier and changeable rig the lure will slide up the trace away from the shredding teeth and the Pike cannot use the weight of the big lure to throw the hook. 4D Photo Chrome Skin …

Based on a 3D Scan of a real perch with perfect details and a Photo Chrome skin print and added DNA scent! The perch are in the period the main prey for Big pike and these super realistic lures will be deadly! The paddle tail makes the lure rock seductively and the rattle in the tail sends out provoking clicks! The 2 smaller sizes are ready rigged, with the Belly treble hook mounted on a swivel, so the pike has a hard time throwing the hook. The big size is our Brilliant Linethru design, rigged with the Line thru modifier and changeable rig the lure will slide up the trace away from the shredding teeth and the Pike cannot use the weight of the big lure to throw the hook. 4D Photo Chrome Skin …

Soft Bait Lure

Wobbler

Wobbler

Wobbler

Wobbler

The magnetic long cast system, with a sliding iron core, makes far and precise casting super easy. Built in tubular rattle chamber, that sends out a very characteristic sound. On steady retrieve, the lure wobbles and kicks super provoking and runs straight even in stronger current. The lure mimics perfectly a small prey fish and the incredible photo print details make the predator fish strike hard and with no hesitation. The lures suspend on longer spin stops and are often hit hard on the Pause. Great lure for Perch, Pike, trout, Asp, Bass and salmon. • Super Details • Darting and kicking action • Suspends with Horizontal balance • Magnetic Long cast system • Built in rattle • SGY 1X …

Soft Bait Lure

MAXRAP SERIESMaximum Performance and Premium Components.Striving for the utmost in lure design, the MaxRap concept focuses on a single, primary function and complements the design with every imaginable maximum feature like laser-engraved scales, VMC® Spark Point hooks and superior quality components.The first in the family offers anglers a superior casting lure that outcasts all others with extreme accuracy.A lifetime in the fishing business teaches you that discriminating anglers demand the best.Modern anglers demand the MaxRap.MAXRAP 11, 13 ,15 and 17Tip to tail, everything about the MaxRap is premium.Designed for maximum casting distances via internal MaxCast mechanism.Rip for darting, wild s…

The magnetic long cast system, with a sliding iron core, makes far and precise casting super easy. Built in tubular rattle chamber, that sends out a very characteristic sound. On steady retrieve, the lure wobbles and kicks super provoking and runs straight even in stronger current. The lure mimics perfectly a small prey fish and the incredible photo print details make the predator fish strike hard and with no hesitation. The lures suspend on longer spin stops and are often hit hard on the Pause. Great lure for Perch, Pike, trout, Asp, Bass and salmon. • Super Details • Darting and kicking action • Suspends with Horizontal balance • Magnetic Long cast system • Built in rattle • SGY 1X …

Still the number one go-to lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to game fish on every continent around the world. Features: Balsa Construction Natural Minnow Profile Classic Patterns VMC Black Nickel Hooks Stainless Through Wire Construction Hand Tuned & Tank Tested

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC black nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

Wobbler

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC black nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

Wobbler

Still the number one go-to lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to game fish on every continent around the world. Features: Balsa Construction Natural Minnow Profile Classic Patterns VMC Black Nickel Hooks Stainless Through Wire Construction Hand Tuned & Tank Tested

Wobbler

Fish the Xtreme Attitude consistently at any depth. Based on the CountDown method introduced by Rapala in the 1960s, the X-Rap CountDown brings modern X-Style finishes and details to the game. It swims with a strong rolling action and flutters down on the pause. The X-Rap CountDown sinks 30% faster than the classic CD. Due to its weight and body design, the X-Rap CountDown is also very long casting. Consistent Depth Control Strong Rolling Action Flutter Action On Drop Sinking X-Rap Finish 3D Holographic Eyes VMC® Black Nickel Hooks Hand-Tuned & Tank-Tested

Wobbler / Plastic