Baits & Additives

Zoncker jigs can be used in both fresh and salt water. Sea bass and cod, but also sea trout, mackerel and even dogfish love them. In freshwater, many pike-perch and asp have already fallen for this lure. A magnificent jig!

The Ultra UV line of lures brings the latest in eye-catching technology to the angler, and we apply it to three of our most popular Shads. Rig them, swim them and you'll give the fish a target they can't help but attack.Ultra-Violet" finish for exceptional visual appealAvailablein three legendary lure styles: Spikey Shad, Zander Pro Shad and Slick ShadFivecolor options to choose from: Arkansas, Raspberry, Pearl, Dark Oil and Pink CandyMultiplesize options: Zander Pro in 7.5, 10, 12 and 14cm, Spikey Shad in 6, 9 and 12cm and Slick Shad in 9, 11 and 13cm

Three new Ultra UV colors for the popular Slick Shad: UV Green Pumpkin, UV Hot Olive and UV Sun Dance.Three new colors: UV Green Pumpkin, UV Hot Olive and UV Sun DanceGreataddition to a legendary lure seriesAvailablein four sizes: 13cm, 11cm, 9cm and 7cmHighlyUV reactiveAmust-have lure in every tackle box

Fox Rae Sliks Shads give you even more fishing options, with three more new Ultra UV colors.Three new colors: UV Purple Rain, UV Blue Back, UV BlueFlashAvailablefor all 4 sizes of Slik shads: 7, 9, 11 and 13cmAthrobbing and ultra attractive swimmingaction

The incredibly innovative Spikey Shad from Fox Rage gets even better with the addition of three new Ultra UV colors; Green Pumpkin UV, Hot Olive UV and Sun Dance UV.Three new colors; UV Green Pumpkin, UV Hot Olive and UV Sun DanceAbrilliant addition to our line of innovative luresAvailablein four sizes; 12cm, 9cm and 6cmAllhighly active at UVDsAnexciting addition to anyone's lure box

The incredibly innovative Spikey Shad from Fox Rage gets even better with the addition of three new Ultra UV colors; Green Pumpkin UV, Hot Olive UV and Sun Dance UV.Three new colors; UV Green Pumpkin, UV Hot Olive and UV Sun DanceAbrilliant addition to our line of innovative luresAvailablein four sizes; 12cm, 9cm and 6cmAllhighly active at UVDsAnexciting addition to anyone's lure box

A unique shad designed to produce maximum vibrationProven attractivenessNew highly UV-reactive finishesAvailable in 3 sizes: 6, 9 and 12cm

Looking for something original? A cataclysm in the soft lure market? You've got it - it's the Spikey! Every time the Spikey appears, it makes a big splash. With its 264 nodes, which produce micro vibrations that drive the fish crazy. These nodules are very flexible for a natural effect and allow anglers to add additives to the lure. Injection moulded with an ultra soft rubber alloy which gives the lure a perfect shape and a very attractive cast even at very slow retrieve rates. A real pike, perch and black bass magnet combined with a Jig head or a modern US rig.

The Zander Pro Shad is now available in 3 new Ultra UV colorsTheultimate shad for predatoryfishingProven effectivenessNewhighly U.V. responsive finishesAvailablein 4 sizes: 7.5, 10, 12 and14cmUltra UVpocket

Fox Rae Sliks Shads give you even more fishing options, with three more new Ultra UV colors.Three new colors: UV Purple Rain, UV Blue Back, UV BlueFlashAvailablefor all 4 sizes of Slik shads: 7, 9, 11 and 13cmAthrobbing and ultra attractive swimmingaction

The Zander Pro Shad is now available in 3 new Ultra UV colorsTheultimate shad for bassfishingProven effectivenessNewhighly responsive UVA finishesAvailablein 4 sizes: 7.5, 10, 12 and14cmUltra UV motoroil

The legendary soft lure from Fox Rage expands its appeal, with the introduction of three new Ultra UV colors; UV Green Pumpkin, UV Hot Olive and UV Sun Dance.Three new colors; UV Green Pumpkin, UV Hot Olive and UV SunDanceGlossy lure pattern Availablein four sizes; 14cm, 12cm, 10cm and 7.5cmAllhighly active atUVDsExciting additions to anyone's lure box

Three new Ultra UV colors for the popular Slick Shad: UV Green Pumpkin, UV Hot Olive and UV Sun Dance.Three new colors: UV Green Pumpkin, UV Hot Olive and UV Sun DanceGreataddition to a legendary lure seriesAvailablein four sizes: 13cm, 11cm, 9cm and 7cmHighlyUV reactiveAmust-have lure in every tackle box

Looking for something original? A cataclysm in the soft lure market? You've got it - it's the Spikey! Every time the Spikey appears, it makes a big splash. With its 264 nodes, which produce micro vibrations that drive the fish crazy. These nodules are very flexible for a natural effect and allow anglers to add additives to the lure. Injection moulded with an ultra soft rubber alloy which gives the lure a perfect shape and a very attractive cast even at very slow retrieve rates. A real pike, perch and black bass magnet combined with a Jig head or a modern US rig.

A brand new Shad that our RAGE team was unanimous in its testing phase. No soft lure has yet produced as many good results as the "Zander Pro Shad". Its 10 cm length represents a wide range of pike forage fish in all types of water; be it a lake, a canal or a river. The clever tail shape not only produces a very natural movement of the lure, wobbling in all directions, but it also eliminates the risk of saturation and hooking when the current is strong. You'll also appreciate the high strength of its materials, making this lure up to 5 times more durable than other lures and producing high frequency vibrations, which is even more attractive to pike perch and zander. Available in 10 colors and …

A brand new Shad that our RAGE team was unanimous in its testing phase. No soft lure has yet produced as many good results as the "Zander Pro Shad". Its 10 cm length represents a wide range of pike forage fish in all types of water; be it a lake, a canal or a river. The clever tail shape not only produces a very natural movement of the lure, wobbling in all directions, but it also eliminates the risk of saturation and hooking when the current is strong. You'll also appreciate the high strength of its materials, making this lure up to 5 times more durable than other lures and producing high frequency vibrations, which is even more attractive to pike perch and zander. Available in 10 colors and …

The legendary soft bait from Fox Rage has gotten even better with the introduction of the new Pro Shad UV Lemon Tiger. Taking the proven action and fish catching capabilities of the Pro Shad and combining it was the fishing edge of UV reaction, these new lures will give you the edge when it really counts.Established fish catching abilityUV reactiveHigh impact colorAvailable in five sizes: 10, 14, 18, 23 and 28 cm

A soft lure with a tapered profile hyper attractive despite its delicate appearance. A very versatile lure, suitable for all types of fish in a wide range of conditions, the Slick Shad creates a subtle action even at low speeds.Available in three sizes through a palette of seven different colors, the Slick Shad will be an outstanding addition to your lure box!Cylindrical body profile, ideal for linear retrieve and vertical actionVery soft body combined with a small paddle tail for subtle actionPerfect swimming action at the slowest speedsNotches on belly and back for Texas rigging3D target eyeNatural and translucent color options for the toughest conditions, and classic solid colorsThree size …