A SHISEIDO first in foundation, with ActiveForceTM technology, that self-refreshes nonstop. Our long-wearing fluid foundation synchronizes with skin and helps resist heat, humidity, oil and even motion so you maintain a just-applied, flawless finish that lasts 24 hours. Skin looks and feels fresh all day. Weightless comfort. Breathable. Blendabl... moree. Buildable. And because our foundation adapts to skin tone and was developed in shades inspired by skin, you'll find the your perfect match. For all skin types. Medium, buildable coverage. Fresh, natural finish. Oil-free. All-day hydration. Waterproof, smudge-proof. Humidity-resistant, transfer-resistant. Non-comedogenic. Dermatologist-tested. Fragrance-free. TEST RESULTS. 94% of women agreed the foundation felt comfortable on skin. 88% of women loved the texture of the product. 81% of women agreed the foundation reduced the appearance of pores. 81% of women agreed their skin looked fresh after 24 hours. Based on a 7-day US consumer study of 100 women.
This flawless, all-day complexion perfecting formula is empowered by Shiseidos ingenious ActiveForce technology that safeguards your coverage against the effects of humidity, oil, heat and facial muscle movement. Boasting a buildable medium coverage with a natural and fresh finish, this foundation comes in 30 colour-matching shades for truly seamle... moress application. Designed to synchronise with your skin, the formula is enriched with responsive sensory technology that adapts to your tone and skin type, while a protective polymer acts as an anti-adhesive barrier against damaging environmental aggressors and antioxidant wild thyme extract supports your skin. Non-comedogenic and oil-free, this hardworking foundation imparts lasting hydration with a waterproof and smudge-proof finish. Think coverage so good it doesnt even cross your mind during the day.
This flawless, all-day complexion perfecting formula is empowered by Shiseidos ingenious ActiveForce technology that safeguards your coverage against the effects of humidity, oil, heat and facial muscle movement. Boasting a buildable medium coverage with a natural and fresh finish, this foundation comes in 30 colour-matching shades for truly seamless application. Designed to synchronise with your skin, the formula is enriched with responsive sensory technology that adapts to your tone and skin type, while a protective polymer acts as an anti-adhesive barrier against damaging environmental aggressors and antioxidant wild thyme extract supports your skin. Non-comedogenic and oil-free, this hardworking foundation imparts lasting hydration with a waterproof and smudge-proof finish. Think coverage so good it doesnt even cross your mind during the day.
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