Shiseido Vital Perfection Uplifting and Firming Day Cream SPF30

A key member of the brand-new Vital Perfection skin care range, the Vital Perfection Uplifting & Firming Day Cream SPF30 is a compulsory addition to your routine if you're after a lifted, toned and tightened look. The brainchild of both holistic and science-led research (including neuroscience research, btw), this is an innovative solution to tired, lacklustre skin. The formula reawakens your complexion, allowing it to live up to its full potential with a silky, luxurious texture that doesn't look greasy. The formula diminishes the look of fine lines and hyperpigmentation - encouraging an improvement in skin elasticity and resilience with ReNeura Technology++, which houses an exclusive KURENAI-TruLift complex (think: safflower extract, Bulgarian rose water and odokiro botanical extract) that helps to strengthen skin's internal sensory signals, preventing them from otherwise declining with age. This in turn offers intense youth-boosting benefits, allowing for more efficient skin renewal and reduced levels of sagging or dulling. The overall effect? Plump, moisturised, glowy skin on all skin types.