MAC Cosmetics MACximal Viva Glam Lipstick

Let's keep glamming. Let's keep GIVING! Put your money where your mouth is with 4 shades of MACximal Silky Matte VIVA GLAM Lipstick that promote healthy futures and equal rights for all. Intense brownish blue-red shade VIVA GLAM I is now VIVA HEART. Subdued pinkish-beige mauve shade VIVA GLAM II is now VIVA PLANET. Muted brownish-plum shade VIVA GLAM III is now VIVA EMPOWERED. Deep neutral shade VIVA EQUALITY is brand new! VIVA GLAM has raised 25 million in the UK & Ireland, supporting healthy futures and equal rights for all. And now, the iconic Lipstick that gives back 100% has been maxed out to give lips MORE- with a silky matte formula that gives 12 hours of pigment-rich colour. BENEFITS Gives back 100% to promote healthy futures and equal rights for all 12 hours of colour true wear Conditions and nourishes lips Organic cocoa and shea butter for all-day moisture Comfortable formula Non-feathering and non-bleeding, 12 hours Non-flaking and non-fading, 12 hours PRO TIP Prep lips with PREP + PRIME LIP before applying colour. Define lips with Lip Pencil or layer on Lipglass for a high-shine finish.