Estee Lauder Double Wear Stay in Place Foundation SPF10

Over 60 shades. 24-hour staying power. The #1 prestige foundation in the UK.* Wear confidence with Double Wear Makeup and stay looking flawless. With 24-hour wear, this fresh matte, oil-free makeup controls oil all day. It's sweat-, heat- and humidity-resistant, waterproof and 24-hour colour true. It comes in a wide range of shades that flatters all and it won't look grey on deeper skintones. It unifies the appearance of uneven skintone and covers imperfections with buildable, medium-to-full coverage that feels lightweight and so comfortable, you won't believe it's long wear. Double Wear is the makeup that keeps up. Apply it once and don't think twice. No touchups needed. BENEFIT Super long 24-hour wear. Flawless. Natural. Matte. COVERAGE Medium-to-Full, Buildable FINISH Matte FORMULA FACTS 24-hour wear 24-hour colour true 24-hour non-creasing Waterproof Sweat- & humidity-resistant Transfer-resistant Controls oil all day No caking No settling into fine lines or pores No poring No streaking Oil-free Dermatologist-tested Non-comedogenic Free of synthetic fragrance Gluten-free Free of drying alcohols, mineral oil-and animal-derived ingredients *Source: The NPD Group LTD., Value & Unit Sales of Prestige Makeup Foundation by Product, November 2020 - October 2021. HOW TO USE To start, prep your skin for flawless foundation application that lasts with your choice of primer. Then smooth foundation over skin using fingertips, a sponge or a foundation brush. Start at the centre of your face, blending outward. Add a little more to build it as a full coverage foundation. To finish off your flawless look, follow with a concealer in areas where you want a little extra coverage. PRO TIPS Shake well and allow any liquid foundation to dry completely before confirming it's your perfect shade. Always test it on your face (not your arm or wrist) for the most accurate results. FIND YOUR PERFECT SHADE Choose your skin's intensity level (from light to deep) and undertone (cool, neutral or warm). How to determine your undertone: Undertone is the way your bare skin looks and behaves. Which one sounds most like you? Cool (C) undertones: Bare skin has a rosy tone and burns easily in the sun. Neutral (N) undertones: Bare skin is more even toned, not too pink or golden. Warm (W) undertones: Bare skin has a golden or olive tone and tans easily in the sun.