Estee Lauder Estée Lauder Face make-up Double Wear Stay In Place Matte Powder Foundation Compact powder Female 11 g

Many customers owe Estée Lauder a valued detail: the American entrepreneur was the first to distribute free samples of her products. She made the most of her small budget at the time and a convincing marketing strategy was born. Her uncle Johann Schotz, a resourceful chemist and pharmacist who made his own ointments, set her on this successful path. Estée Lauder could not let go of this idea. She began to experiment - and became a globally successful entrepreneur in the years of her work. As early as 1962, she came up with another ingenious business idea. She had celebrities from the silver screen and fashion models advertise for her. But all this would be nothing if the formulas of the products weren't also right. High-quality ingredients and special compatibility characterise make-up and skincare.