LOreal L'Oréal Inoa 7.18 Ash Mocha Blonde (60 g)

L'Oréal Professionnel INOA is the ultimate ammonia-free permanent hair colour, designed exclusively for professional hairdressers. This innovative colour solution delivers rich, vibrant results while preserving the natural integrity of the hair. INOA's oil-based formula ensures optimal colour penetration and leaves hair feeling nourished and soft.... moreWith no ammonia and no odour, it offers a more comfortable colouring experience for both stylist and client. Ideal for those looking for full grey coverage or luminous, long-lasting shades, INOA sets the standard for luxury permanent hair colour. Product Benefits Ammonia-free formula: L'Oreal INOA provides a gentler colouring experience, reducing scalp irritation and improving client comfort during treatments 100% grey coverage: This professional hair dye delivers full coverage on greys while maintaining a natural, luminous finish Oil-based delivery system: INOA enhances colour penetration, ensuring vibrant and long-lasting results, even on colour-treated or damaged hair Conditioning effect: This L'Oreal professional hair dye leaves hair feeling soft, shiny, and healthy, improving overall hair texture post-colour Versatile shade range: L'Oreal INOA offers a wide array of colours, allowing professionals to create personalised, multi-dimensional looks for their clients How to Use Preparation: Mix the INOA hair colour with the INOA oxidant cream in the appropriate ratio (1:1). Adjust the strength of the peroxide depending on the desired result (e.g. 20 vol. for grey coverage, 30 vol. for lifting) Application: Apply the mixture evenly to dry, unwashed hair, starting at the roots for grey coverage or mid-lengths for a colour refresh. Use sectioning techniques for precise application Development: Allow the product to develop for 35 minutes. Monitor the hair to ensure even colour processing Rinse and Aftercare: Once development time is complete, emulsify with water, then rinse thoroughly. Shampoo with a salon-grade product, such as L'Oréal Professionnel Serie Expert Vitamino Color Shampoo, for enhanced colour protection Frequency: Reapply every 4-6 weeks or as needed, depending on hair growth and colour retention L'Oreal Colour Range L'Oréal Professionnel INOA offers a diverse palette of shades, from cool, ashy blondes to warm, chocolatey browns and rich, vibrant reds. Each shade delivers natural-looking, multidimensional results, perfect for creating bespoke looks tailored to every client. Lighter shades offer reflective tones for added shine, ideal for clients seeking a sun-kissed look, while deeper shades enhance the richness and depth of darker hair. Vegan Formula INOA's ammonia-free formulation aligns with growing demand for eco-conscious beauty solutions. Though not fully vegan, INOA is ammonia-free, making it a gentler choice for clients looking for less harsh chemical exposure, which may enhance the appeal to a more eco-aware clientele. Beneficial Ingredients INOA is enriched with an oil-based