LOreal L'Oréal Professionnel Vitamino Color Spectrum Purple Dyes Shampoo 300ml

L'Oreal Professionnel Vitamino Color Spectrum Purple Dyes Shampoo is designed to neutralise unwanted yellow undertones in blonde hair, enhancing colour vibrancy and shine. Enriched with purple dyes and caring agents, this shampoo helps maintain your hair's cool tones while providing nourishment, strength and leaves hair feeling cleansed.The system helps to lock dyes within the hair fibre using patented technology*. Lock in your day 1 vibrant colour for up to 100 days**. Proven efficacy on the 5 colour dimensions****: Shine: High glass shine Saturation: Rich, vibrant colours Contrast: Optimal perception between multiple shades Tone: Helps neutralise unwanted reflects Brightness: Level of brightness and darkness are well preserved The creamy purple formula instantly neutralises undesired yellow undertones for blonde hair.  * Patent granted in France. **Instrumental test after 49 washes using the full Vitamino Color Spectrum routine. ****Instrumental tests after continued application o...