GOLDWELL Play Semi Permanent Hair Colour Oxidant-Free colouring Female 120 ml

Elumen Play makes it easy to achieve creative colour changes in a variety of ways. This semi-permanent colour treatment contains no oxidising agents or ammonia whatsoever, relying instead on a physical mechanism of action. Thanks to its acidic pH value, the colour pigments adhere to the hair without chemically breaking down its structure. Its creamy consistency makes application to dry, clean hair a pleasant and precise process, with no need for a separate developer lotion. A key feature is the so-called ‘True-to-Tone’ behaviour, which ensures that the shades retain their original character as they gradually fade out, rather than changing colour in an undesirable way. The colour lasts for around 10 to 15 washes, depending on hair texture and the chosen intensity. In addition, the special formulation can provide exceptional shine and leave hair feeling supple. The wide range of available shades, which extends from soft pastels to vibrant colours, can be mixed together and allows for personalised adjustments to suit any look. Should you wish to change your colour again, the system is designed to offer maximum flexibility.Semi-permanent hair colour without oxidising agents or ammoniaCreamy texture for direct application without a developer‘True-to-Tone’ effect for colour-true fading without colour shiftLasts for approx. 10 to 15 washesCan provide enhanced shine and a well-nourished hair structure