GOLDWELL Elumen Longlasting Hair Color colouring Female 200 ml

Goldwell Elumen Longlasting Hair Colour is characterised by exceptional colour intensity without the use of oxidation. The innovative system behind this high-performance hair colour is based on a purely physical mechanism, whereby colour pigments are infused deep into the hair and permanently anchored there. Thanks to a special ‘magnetic’ effect, the negatively charged colourants are attracted to the positively charged hair, ensuring the colour is held particularly firmly in place. The formula is completely free from ammonia and peroxide, instead focusing on treating the hair structure with care. Porous areas in the hair are filled in during the colouring process, making the surface appear smoother and allowing it to reflect light better, which creates a brilliant shine. Even grey hair can be reliably covered with the special NN shades. This vegan formulation offers long-lasting colour that retains its intensity and vibrancy over an extended period. It is applied to dry or towel-dried hair, and its special consistency also allows for creative freehand techniques.Permanent hair colour without ammonia or peroxidePhysical ‘magnetic’ effect for deep pigment anchoringCan fill in porous areas of the hair and provide intense shineUp to 100% grey coverage possible with the NN shadesVegan formulation for long-lasting colour brilliance