Sony BRAVIA FW-55BZ40P very high brightness 700 nit 4K HDR professional display with unique Deep Black Non-Glare Premium and

Pro BRAVIA BZ40P Series
Unparalleled picture quality in the exceptionally bright flagship 4K professional display featuring unique Deep Black Non-Glare Premium. Available in screen sizes 55 65 75and 85.

Streamlined Design Elevated Performance
Slim strikingly styled Pro BRAVIA BZ40P Series is the truly professional display uniting extraordinary 4K HDR picture quality and enhanced reliability with greater energy efficiency and reduced ownership costs in challenging corporate educational and retail environments. Cutting-edge image innovation includes Sonys unique Deep Black Non-Glare Premium for enhanced contrast and reduced reflections. Friendly operation and generous customisation options make life simple in todays connected AV spaces.

Advanced technology for compelling pictures that always stand out even in bright environments
Available in screen sizes from 55-85 Pro BRAVIA BZ40P Series grabs your audiences attention with extremely high 700 nit screen brightness for bold high-impact visuals that are always seen clearly even in bright environments. Bright or harsh room lights can mean weak washed-out images in meeting rooms lobbies and retail stores. Exclusive to Pro BRAVIA BZ40P Sonys Deep Black Non-Glare Premium combines anti-glare and enhanced contrast technologies to reduce on-screen reflections and boost contrast. Combined with the displays high brightness wide colour gamut wide viewing angle* and unique AI-powered image processing technology with Sonys powerful XR Processor Pro BRAVIA BZ40P captivates viewers attention with consistently clear bright images.
* Viewing angle characteristics vary depending on model and screen size.

Unprecedented glare reduction plus rich expressive blacks
Pro BRAVIA BZ40P Series features Deep Black Non-Glare Premium combining a high-performance haze and low-reflection screen coating with advanced contrast processing powered by our powerful XR Processor. Glare is dramatically minimised complemented by deep rich black expression.

Intelligence to captivate viewers imaginations
Sonys groundbreaking XR Processor immerses audiences more deeply in viewing environments from retail stores and showrooms to restaurants and visitor attractions. Powerful AI-powered picture processing understands how people really see the world faithfully reproducing everything from lifelike skin tones to the mouthwatering colour and freshness of food. Pro BRAVIA BZ40P introduces two newly developed One-step setting modes for digital signage applications fully leveraging the awesome power of the XR Processor.

Standard Signage Mode
Colours textures and contrast are fine-tuned for lifelike visual expression.

Dynamic Signage Mode
Command shoppers attention with vivid eye-popping colours.

Every scene optimised by AI
Our power-packed XR Processor features an AI scene recognition system that detects and analyses with unprecedented accuracy and precision. Improved detection ensures all content is fine-tuned to deliver