Noughty Tough Cookie Strengthening Shampoo 250ml

Gently cleanses whilst strengthening brittle, weakened hair, to reduce breakage and extend survival. This strengthening, 97% natural shampoo is packed with a power trio of anti-oxidant rich bilberry, sea buckthorn, and cloudberry, plus anti-pollution technology to protect against urban aggressors. Carefully curated natural ingredients help support brittle and weak locks. The plant power in Tough Cookie Shampoo includes: - WHEAT BRAN EXTRACT A high tech powerhouse extraction bringing the strengthening and urban pollution protection. Tensile testing, fluorescence microscopy, and energy dispersive spectroscopy (phew, that's a lot of science) are just some of the studies that support this performance. - BILBERRY & CLOUDBERRY EXTRACT BLEND Noughty’s own blend of potently antioxidant berries helps to protect and moisturise hair. - SEA BUCKTHORN OIL This vitamin-E rich oil brings its superhero powers of moisturisation without added weight - CASTOR OIL With its' own unique essential fatty acid and deliciously rich texture this oil adds to this strengthening shampoo's party. This strengthening shampoo also includes: - SLMI (SODIUM LAUROYL METHYL ISETHIONATE) Derived from coconuts this mild, water-soluble surfactant gives Tough Cookie Strengthening Shampoo that lather and cleansing action, enabling Noughty to produce high-performance shampoos that are 100% sulphate-free.