Alter Ego Italy SILVER MAINTAIN Shampoo 300ml

No-yellow shampoo for hair maintenance blond, gray, white, natural, colored or bleached. Gently cleanses. Neutralizes and effectively counteracts unwanted yellow tones. Brings long-lasting brightness and shine. The hair is silky, easy to comb and soft to the touch. 92% of ingredients of natural origin. Vegan friendly. All Silver Maintain products are dermatologically TESTED. Nickel, Chromium and Cobalt values are lower than 1ppm. All formulations are developed WITHOUT sulphates, parabens and petrolatum to respect the hair structure and the colour as much as possible. Silver Maintain is the line of products dedicated to the protection and maintenance of blond, gray, white, natural, colored or bleached hair. The formulas, enriched with precious active ingredients of natural origin, deeply nourish the hair leaving it light, silky and shiny. The special purple pigment has a neutralizing effect on unwanted yellow tones prolonging the effectiveness of the no-yellow treatment up to 5 washes *. * Effectiveness test carried out both on bleached hair and on bleached and colored hair with superlighteners. It is suggested to wash the hair with Silver Maintain treatment at least once a week.