LG 50UR7500 50 " (50UR75006LK)

4K Ultra HD & AI Sound - Experience vibrant picture quality in incredible detail with 4K clarity, powered by the smart α5 AI processor 4K Gen6, the brain of the TV. LG’s AI Sound feature enhances your audio for a more immersive experience. Sleek and slim design - A beautifully crafted TV to enhance any room. LG’s webOS smart platform - Access all... moreof your must-have apps like Freeview Play, NOW, Netflix, Prime Video, Disney+, Twitch and more on LG’s easy-to-use webOS smart platform. Quick Cards make it easy to find what you want based on interest – be it Gaming, Sports, Music or even Home Office. FILMMAKER Mode & HDR - Enjoy movies just as the director intended thanks to Filmmaker Mode and HDR. Game Optimiser & ALLM - Tweak your settings with ease to ensure the best gaming experience with the Game Optimiser, and ensure the most responsive gameplay with ALLM – putting you into the best game mode automatically when powering up your console.

Everything looks vibrant on the LG UR75. The 4K Ultra HD resolution is lovely and sharp, so you'll see more detail in every scene. Even older content gets a glow up with 4K upscaling. LG's a5 AI processor gives everything a boost, for better colours and contrast. And with AI Sound creating a virtual 5.1 channel effect, movies feel much more immersi... moreve.Good to know- Filmmaker Mode turns off any picture processing that can make movies look unnatural and closer to how the director intended- High Dynamic Range (HDR) means more accurate colours, improved brightness levels and a deeper contrast- It looks great in any room thanks to a modern, slim design which can be wall mounted or freestanding- Game Optimiser fine tunes your settings, so your games look and sound their best and run smoothly- Access your favourite apps like Netflix, Prime Video, and Disney+ on LG's webOS smart platform- Catch up on shows you've missed straight from the TV guide with Freeview Play________________________________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.