LG OLED77B3 77 "

Intelligent α7 AI processor with AI Super Upscaling LG 4K SELF-LIT OLED for perfect contrast & 100% colour accuracy Smart platform with Freeview Play, Netflix, Disney+ and more Dolby Vision for realistic picture & Dolby Atmos for immersive sound Responsive gaming – advanced features for next-gen consoles

Intelligent processor for optimised pictures and soundN/ALG OLED B3 features the new 7 AI Processor Gen6 the brain of the TV. This intelligent processor intuitively ensures optimised picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.N/AN/ALG SELF-LIT OLED... moretechnologyN/ALG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast 100% colour accuracy and volume and the sharpest pixel-perfect details creating an astonishing viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons nail-biting championship games and intense gaming sessions.N/AN/ASmart Platform N/ALG OLED B3 features webOS LG's smart platform which hosts a huge variety of the best streaming services including Freeview Play NOW Netflix Prime Video Disney+ and more - while making browsing and searching for what to watch completely hassle-free even through voice control. New Quick Cards make it easy to find what you want based on interest be it Gaming Sports Music or even Home Office. The smart platform is controlled with the LG Magic Remote plus you can also use the LG B3 to control your smart home with built-in Alexa.N/AN/AIntense Cinema experience N/ALG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures crystal-clear sound and perfect black levels plus Filmmaker Mode deliver movies as the director intended. Dolby Vision and Dolby Atmos provide awe-inspiring drama to every genre - with incredible colour and contrast plus 3D surround sound - delivering the ultimate in full audio-visual immersion.N/AN/AResponsive Gaming experience N/ALG OLED B3 is designed for next generation consoles boosting your competitive edge with an incredible 0.1ms response time and low input lag. The B3 is loaded with all the pro-tools you need to dominate such as 4K@120Hz VRR ALLM and eARC as specified in HDMI 2.1 plus G-Sync FreeSync Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus theres easy access to Twitch on LGs webOS smart platform. N/AN/AExceptional sport experience N/ALG OLED delivers you the realism and intensity of the sports stadium experience at home with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is OLED keeps every detail of the game in diamond sharp focus.N/AN/ACutting-edge design N/AExceptional technology and incredible viewing