LG OLED77B4

LG OLED AI B4 77 inch 4K Smart TV 2024.. LG. Life's Good.

LG SELF-LIT OLED technology LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast 100% colour accuracy and volume and the sharpest pixel-perfect details creating an astonishing viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the... moreroom can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons nail-biting championship games and intense gaming sessions. Intelligent processor for optimised pictures and sound LG OLED B4 features the new 8 AI Processor the brain of the TV. This intelligent processor intuitively ensures optimised picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience. Smart Platform LG OLED B4 features webOS LG's smart platform which hosts a huge variety of the best streaming services including Freeview Play NOW Netflix Prime Video Disney+ and much more - while making browsing and searching for what to watch completely hassle-free. If you want to enjoy content mirrored from your smartphone you can do so easily with support for AirPlay 2 and Chromecast. The smart platform is controlled with the LG Magic Remote and voice control is also supported for the ultimate convenience. Whats more with LGs webOS Re:new program youll enjoy upgrades to the latest version for five years*. *Customers will receive 4 upgrades over time starting from the launch version. Intense Cinema experience LG OLED B4 delivers the ultimate at-home cinema experience. Laser sharp pictures crystal-clear sound and perfect black levels. Dolby Vision and Filmmaker Mode now work together providing film experiences with incredible colour and contrast and looking exactly how the director intended. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion. Responsive Gaming experience LG OLED B4 is designed for next generation consoles boosting your competitive edge with an incredible 0.1ms response time and low input lag. The B4 is loaded with all the pro-tools you need to dominate such as 4K@120Hz VRR ALLM and eARC as specified in HDMI 2.1 plus G-Sync FreeSync Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus theres easy access to Twitch on LGs webOS smart platform. Exceptional sport experience LG OLED delivers you the realism and intensity of the sports stadium experience at home with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is