Comparison Sharp 40FI3EA 40 " vs Philips 43PUS8507 43 "

The optimal size of the TV depends primarily on the distance from which it is planned to watch. If the diagonal on the screen is too small, it will be difficult to see the details, you will have to strain; if too large, the image will be much larger than the field of view, which is also undesirable. The best option is the situation when the distance to the TV corresponds to 3 - 4 of its diagonals: for example, for a size of 32 "(80 cm), the recommended distance is about 2.5 - 3 m.

The size of the diagonal of the screen affects both the cost of the TV and its general equipment. So, among models smaller than 32" there are often TVs without Smart TV and other advanced features; TVs for 32 - 55" can be both quite simple and advanced; and a large screen, more than 55", in most cases is combined with extensive additional functionality.

Now the following popular diagonals are on the market: 32 ", 39 - 40", 43", 49", 49 - 50", 55", 65", 75" and more than 80".

— Smart TV (own system). The operating system of the TV is represented by the manufacturer's proprietary software shell. Usually, such operating systems have an attractive and understandable menu, similar to a traditional Smart TV. A proprietary operating system is developed by the manufacturer for the hardware resources of a particular TV model or a whole line. But, as practice shows, compared to the classic Smart TV, the functionality of its own system often has significant limitations, and the system itself, in fact, is a stripped-down version of a full-fledged Smart TV.

— Smart TV (Android AOSP). This type of operating system is a modification of the popular Android OS, mainly notable for being open source. It is a versatile operating system that gives the user much more freedom to create changes and customizations within the system itself. At the same time, the installation and stability of certain applications on this platform are not guaranteed, and the overall system management was not specially “tailored” for large screens, which may cause some inconvenience. First of all, such solutions will arouse interest among users who understand the features of the Android OS, like to customize and control everything for themselves, and have time for this.

— Android TV. TVs of this type boast full-fledged Android TV software, specially adapted to work on...large screens. In accordance with the name, it is a kind of Android OS, specially “sharpened” for TVs / projectors, etc. In addition to the common features of all “Androids” (such as the ability to install additional applications, including even games), it has a number of special features: optimized interface, integration with smartphones (including the ability to use them as a remote control), voice search, etc. Thanks to this, TVs with this feature are significantly superior in functionality to models with a “regular” Smart TV. Of course, a dedicated processor, graphics subsystem and memory are provided for the operation of a multifunctional OS, and the presence of such hardware resources is reflected in the total cost of the TV. Given the same optical design, models with Android TV will cost more than classic devices with a simple multi-line menu.

— Google TV. Rebranding of the Android TV platform for TVs and smart set-top boxes, or rather, a new shell on top of the operating system under the sign of the “green droid”, introduced since 2021. Among the innovations, it has a redesigned user interface, an improved knowledge base that more efficiently distributes content by genre and collects search information from the entire list of installed applications and subscriptions. The voice assistant now understands the needs of the audience better and provides a detailed list of what was found. A separate tab in the interface contains live broadcasts of current events, whether it be sports events or a rocket launch to Mars. Among other things, the aspects that involve the use of TV as a command post for managing a single ecosystem of a “smart” home have been improved in the system.

— Sony X1. The Sony X1 processor is used in Sony TVs from several series: XH and XG. Such TVs occupy several niches at once: the low-cost category and the middle class. The most affordable models display a 4K resolution picture without support for high dynamic range (HDR), more advanced models use 4K HDR. Basically, these are simple models that are designed only for watching videos. For dynamic games, TVs with such a processor are less suitable.

— Sony X1 Extreme. The Sony X1 Extreme processor is 40% more powerful than its predecessor, the Sony X1, and is designed to work with 4K HDR images. Working with HDR dynamic range makes it possible to display a realistic picture of increased quality on the screen. TVs with the Sony X1 Extreme processor are mid-range and high-end models. The image qualit is improved by supporting dynamic backlighting. An important feature of the Sony X1 Extreme is the use of two independent colour rendering databases (Dual database processing). Object-based HDR remaster technology analyzes the image displayed on the screen, matches colours with a database and adjusts them for viewing on a particular TV. Thanks to Super Bit Mapping 4K HDR, colour transitions become smoother and more natural, making the picture even more realistic.

— Sony X1 Ultimate. The Sony X1 Ultimate processor can handle both 4K (3840 x 2160) and 8K HDR (...7680 x 4320) images, depending on the screen size. TVs with such a processor provide a picture with the deepest detail and the highest quality rendering of textures. TVs with the Sony X1 Ultimate processor are mostly advanced models from the middle and expensive segment. Such TVs provide the effect of complete immersion in the atmosphere of the video being watched. Sony X1 Ultimate supports X-Reality PRO technology with an exclusive database of colour reproduction samples. Even when displaying low-resolution images on a TV screen, the picture quality is automatically upscaled to 8K (4K) with HDR High Dynamic Range. There is support for X-tended Dynamic Range PRO technology, which distributes the backlight in accordance with the displayed scenes. Dynamic backlighting improves contrast and makes the picture as bright as possible, while blacks are more saturated than ever.

— Sony Cognitive XR. TVs with Sony XR processor are capable of displaying a picture in 4K resolution at 120 Hz and 8K at 60 Hz. These are high-tech models operating under the control of advanced artificial intelligence. The Sony XR is one of the world's first "cognitive" processors. He processes the video and audio components of broadcasts to improve the quality of the image and sound, which creates a realistic picture of what is happening on the screen. The software algorithms of the processor process information about audio and video in a single stream. The manufacturer claims that the processor works akin to the human brain and goes beyond the capabilities of ordinary artificial intelligence algorithms.

— LG. The hierarchy of television image processors from LG includes several large Alpha families: α 5, α 7, α 8, α 9 and α 11. Each of them is described in more detail in the corresponding help paragraphs:

— LG α 5. Alpha 5 processors are used in the brand’s inexpensive TV panels and perform minimal image processing. They cover a basic range of tasks such as improving colour reproduction, upscaling video to 4K and creating surround virtual sound.

— LG α 7. Processors from the Alpha 7 line are found on board mid-range LG TVs with NanoCell and OLED matrices. Their advanced functionality includes automatic adjustment of image and sound parameters in accordance with the broadcast genre, as well as automatic adjustment of brightness and tones to suit the conditions of the surrounding space.

— LG α 8. The Alpha 8 family is the true “golden mean” from LG. The debut of α 8 took place in 2024, and such processors are installed in the brand’s TVs with NanoCell and OLED panels. They are equipped with improved noise reduction and sharpening algorithms, support for Dolby Vision and other premium HDR formats (in most models), and advanced artificial intelligence functions for increasing image and sound quality in real time.

— LG α 9. LG's flagship TVs are equipped with α 9 rank processors - in fact, they rely on deep machine learning algorithms to analyze the genre of broadcast video content and adapt image and sound parameters to it. Alpha 9 processors work with all applicable specifications of high dynamic range technology in LG TVs and have a professional sound identification system.

— LG α 11. Alpha 11 processors will be installed in top models of LG OLED TVs starting in 2024. They are capable of working with frame formats up to 8K, while providing improved image scaling algorithms. The emphasis in the line of processors is on the highest computing power and developed functionality of AI algorithms for the finest adaptation of picture and sound.

Note that with each subsequent edition, LG image processors increase functionality. Their generations are designated by the prefix Gen with the serial number of the generation.

— Samsung Crystal 4K. The Samsung Crystal 4K processor is used primarily in Samsung's Crystal UHD series TVs. This category of TVs has an affordable price. These are simple models, the screen of which produces a picture in Ultra 4K resolution. The performance of the Samsung Crystal 4K processor is enough to bring the colour quality to the level of HDR. Of the technologies used, we can note the Contrast Enhancer and Dynamic Crystal Color, thanks to which the contrast and brightness of the image are fine-tuned.

— Samsung Quantum 4K. The Samsung Quantum 4K processor is used in Samsung TVs with QLED backlighting. High performance makes it possible to scale the image of Full HD to the level of 4K, and in the high dynamic range of HDR. The Samsung Quantum 4K processor features unique Quantum HDR technology, which makes the image more detailed, richer and more expressive. The processor supports Dual LED dynamic backlight technology, with which the picture acquires extreme contrast and at the same time high brightness. Also, the TVs have a special game mode Real Game Enhancer+ with support for AMD FreeSync technology.

— Samsung Quantum 8K. The Samsung Quantum 8K processor has been used in Samsung QLED TVs since 2020. Models in this series are capable of reproducing 8K HDR images, and a picture of such high quality can be obtained even from a source with a resolution of 4K to Full HD. Usually, these are top-level models. TVs of this class can be used as part of a professional home theater. Deep detailing of the picture guarantees complete immersion in the video content. Artificial intelligence QLED TV is responsible for image processing.

— Samsung NQ4 AI. Intelligent processor that provides high quality images and sound using artificial intelligence technologies. Used in mid-range Samsung TVs with OLED and Neo QLED matrices, it provides work with frame formats up to 4K (including image scaling from lower resolutions in real time). The processor supports flexible Quantum Matrix backlight control, and thanks to the AI ​​Customization function, the TV can independently determine the genre of video content, adjusting the brightness and contrast settings to achieve the effect of complete immersion in what is happening on the screen.

— Samsung NQ8 AI. Top-level processor found in flagship 8K Samsung Neo QLED TVs. Relying on machine learning algorithms and a built-in NPU neural engine, the processor guarantees a great video viewing experience regardless of the input source. Samsung NQ8 AI supports real-time upscaling to 8K, ensures smooth and clear depiction of fast movements in the frame thanks to AI Motion Enhancer Pro, and Real Depth Enhancer Pro allows viewers to immerse themselves in the action on the screen. In parallel, the processor is tasked with processing multi-channel audio, optimizing images in games and for each scene, depending on the user’s preferences.

Note that Samsung NQ4 AI and NQ8 AI processors were released in several generations, designated by the Gen prefix with a serial version number. The newer the edition, the more advanced the processor is.

– Philips P5 Perfect Picture. The Philips P5 Perfect Picture Processor is used in Philips OLED TVs. The processing power of the processor is enough to reproduce the 4K image. In older models, an extended dynamic range of HDR colours is found. TVs with the Philips P5 Perfect Picture processor cover several cost categories at once, the low-cost segment and the average price range. A high-quality picture is displayed on the screen of such models, but, usually, it falls short of the reference Ultra 4K HDR, since this requires a more professional matrix. The P5 Perfect Picture processor is the first Philips CPU to use artificial intelligence. Philips P5 Perfect Picture supports technologies such as Dolby Vision, HDR10+, Perfect Natural Motion and Micro Dimming Pro.

– Philips P5 Pro Perfect Picture. The Philips P5 Pro Perfect Picture Processor is used in Philips TVs with enhanced OLED. Models with this processor are capable of displaying an image in Ultra 4K HDR resolution. Usually, it is found in advanced class TVs. Philips P5 Pro Perfect Picture processor TVs use a machine intelligence neural network interface. Google Assistant and Amazon Alexa voice assistants are supported. The processor uses the following image and sound technologies: Dolby Vision, Dolby Atmos, HDR10+, Micro Dimming Perfect and Wide Color Gamut.

The type of coating used on the TV screen.

— Matte. Historically, the first type of coating for LCD screens, which is often found today. Screens with such a coating generally have average characteristics of brightness, saturation and colour reproduction quality, in terms of these indicators they are inferior to glossy counterparts. However, the matte coating has one important advantage: it has virtually no glare from ambient light. In some situations, this can be an important advantage — for example, if the TV is installed opposite the window. And for some users it is more pleasant to look at the screen without glare, albeit relatively dim.

— Glossy. A coating designed to improve the brightness and colour quality of the visible image compared to matte screens. The creators have managed to achieve this goal: "glossy" screens really provide rich, vibrant colours and a brighter image. The key disadvantage of such screens is the appearance of glare from ambient light on them — this can ruin the whole viewing experience. Because of this, the classic glossy coating is practically not used today, anti-glare solutions have taken its place (see below).

— Glossy (anti-glare). Modification of the glossy coating, created, as the name implies, in order to eliminate the main drawback of the classic gloss — glare from external lighting. This is not to say th...at such screens do not glare at all, but there are much less reflections on them than on ordinary glossy ones. As for the image quality, it is at least not much worse, and often even better (especially since such coatings are constantly being improved). Thanks to all this, most modern TVs of all price categories are equipped with anti-glare screens.

Screen resolution - its size in pixels horizontally and vertically. Other things being equal, a higher resolution provides better image quality, but such a screen costs more and requires relevant content.

The set of resolutions found in modern TVs is quite extensive, but they can be roughly divided into several groups: HD, Full HD, Ultra HD 4K, Ultra HD 5K and Ultra HD 8K. Here are the main features of each option:

— HD. Screens designed for HD 720p. The standard frame size in such a video is 1280x720, however, for a number of reasons, most HD TVs have somewhat larger sizes — 1366x768. In addition, this category usually includes models with resolutions from 1280x768 to 1680x1050, as well as 1024x768 screens. In general, HD 720p resolutions are mostly found on low-cost TVs with relatively small screens.

— Full HD. TVs designed for Full HD 1080p video, with a frame size of 1920x1080. Most models from this category have exactly this screen resolution — 1920x1080; other options are noticeably less common — in particular, 1920x1200 and 2560x1080. In general, Full HD screens provide good detail at a relatively low cost, making them extremely popular in mid-range models and inexpensive large-format TVs.

— Ultra HD 4K. This format provides different options in resolutions, however, for TVs, the actual stan...dard is 3840x2160, other options are almost never found. In general, this is a fairly high resolution, which is typical mainly for premium models; a common feature of such models is the large size — from 40" and more.

— Ultra HD 5K. The Ultra HD image format is more advanced than 4K, but it is extremely rare in TVs — these are mainly ultra-wide models with a resolution of 5120x2160.

— Ultra HD 8K. A standard that assumes a size of about 8K pixels horizontally; one of the options for this resolution, found in TVs — 7680x4320. Thus, UHD 8K is twice the size of 4K on each side and four times the total number of pixels, resulting in extremely sharp and detailed images. On the other hand, such screens are very expensive, despite the fact that nowadays even 4K is already considered a very advanced standard. Plus, there are not many video devices and content that meet this standard. Therefore, 8K TVs are still extremely rare, they include mostly high-end flagship models with a size of at least 65".

The level of dynamic contrast provided by the TV screen.

Contrast in a general sense is the ratio in brightness between the brightest whites and the darkest blacks that the screen can produce. Other things being equal, the higher the screen contrast, the better the quality of colour reproduction and detail, the lower the likelihood that it will be impossible to see details in too bright or too dark areas of the image. Formally, the main characteristic of screens is static contrast (see above), but even in advanced matrices it is relatively low. Therefore, manufacturers went to the trick, introducing such a characteristic as "dynamic contrast".

Dynamic contrast ratio is the difference between the brightest whites at the highest screen brightness settings and the darkest blacks at the lowest. These contrast ratios can be quite impressive—much higher than static—however, it is impossible to achieve such values within a single frame, and dynamic contrast ratio is stated more for promotional purposes than for describing the actual specifications of the screen. However, it cannot be said that this indicator is completely unrelated to reality. The fact is that many TVs use automatic brightness control, which changes the settings depending on the characteristics of the image. This control is based on the fact that when displaying bright scenes, there is no need to provide a deep black level, and in dark scenes, high brightness of light areas is not needed — th...ese are the features of the human eye. This means that in bright scenes you can increase the overall brightness, and in dark scenes you can reduce it; the maximum brightness difference achievable in this mode of operation is precisely described by dynamic contrast.

TV support for high dynamic range technology — HDR.

This technology is designed to expand the range of brightness reproduced by the TV; Simply put, an HDR model will display brighter whites and darker blacks than a regular TV. In fact, this means a significant improvement in colour quality. On the one hand, HDR provides a very "live" image, close to what the human eye sees, with an abundance of shades and tones that a normal screen cannot convey; on the other hand, this technology allows to achieve very bright and rich colours.

However for the full use of this feature, you need not only an HDR TV, but also content (movies, TV broadcasts, etc.) that was originally created for HDR. Also note that there are several different HDR technologies that are not compatible with each other. Therefore, when buying a TV with this feature, it is highly advisable to clarify which version of HDR it supports (HDR10, HDR10 + or Dolby Vision). And the following are found:

— HDR10. Historically the first of the consumer HDR formats, less advanced than the options described below but extremely widespread. In particular, HDR10 is supported by almost all streaming services that provide HDR content, and it is also common for Blu-ray discs. Allows to work with a colour depth of 10 bits (hence the name). At the same time, devices of this format are also compatible wi...th content in HDR10+, although its quality will be limited by the capabilities of the original HDR10.

— HDR10+. An improved version of HDR10. With the same colour depth (10 bits), it uses the so-called dynamic metadata, which allows transmitting information about the colour depth not only for groups of several frames, but also for individual frames. This results in an additional improvement in colour reproduction.

– Dolby Vision. An advanced standard used particularly in professional cinematography. Allows to achieve a colour depth of 12 bits, uses the dynamic metadata described above, and also makes it possible to transmit two image options at once in one video stream — HDR and standard (SDR). At the same time, Dolby Vision is based on the same technology as HDR10, so in modern video technology this format is usually combined with HDR10 or HDR10+.

TV support for one or another brightness / contrast enhancement technology.

Usually, in this case, software image processing is implied, in such a way as to improve brightness and/or contrast (if necessary). Specific processing methods may be different — in particular, in some cases we are actually talking about turning standard content into HDR (see above), and some manufacturers do not specify technical details at all. The effectiveness of different technologies can also be different, and besides, it is highly dependent on the specific content: in some cases, the improvement will be obvious, in others it may be almost imperceptible. Also note that this feature is not always useful, so in most models it is turned off.

The brand of the speaker system installed in the TV.

This item is indicated if the TV is equipped with advanced sound system, which is noticeably superior in quality to conventional speakers. Such information further emphasizes the high level of the device. At the same time, the specifications usually do not contain the full name of the speaker system, but only the brand name — for example, Bang & Olufsen, Harman Kardon, JBL, etc.: even such information is quite enough in this case.