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THE POWER OF A TITAN
The HOYA HD nano Mk II UV is the best protection you can get for your lens. Equipped with HOYA's highest quality glass manufactured with a high-pressure press technology for maximum sturdiness and perfected with the unmatchable ultra-hard nano coating the HD nano Mk II UV will provide you with the protection of a fortress and an image quality worthy for the big screen. Experience what it means to use a titan!

THE UNRIVALED STRENGTH OF THE ULTRA-HARD NANO COATING
The most vulnerable spot of filters are their coatings. A coating is not permanent. Daily usage and wiping when cleaning the filter wear the coating off. The filter protects from potential physical damage …

Hoya 77MM HD NANO II UV

Hoya 024066070319

Hoya 86MM UV(O) DIGITAL HMC

The Yellow/Green (XO) is highly effective for outdoor portraits because red is rendered dark while green appears lighter. Great for correcting skin tones bringing out facial expressions in close-ups and emphasizing the feeling of liveliness. It is also highly effective for indoor portraits under tungsten lighting. These filters are primarily designed for use with Black & White film. However they can be used with colour film or Digital cameras to produce special colour effects.

Features:

• HMC (HOYA MULTI COATED) to increase light-transmission and reduce flare or ghosting.
• Recommended for black and white photography
• Available in sizes from 46mm to 77mm diameter…

The Yellow/Green (XO) is highly effective for outdoor portraits because red is rendered dark while green appears lighter. Great for correcting skin tones bringing out facial expressions in close-ups and emphasizing the feeling of liveliness. It is also highly effective for indoor portraits under tungsten lighting. These filters are primarily designed for use with Black & White film. However they can be used with colour film or Digital cameras to produce special colour effects.

Features:

• HMC (HOYA MULTI COATED) to increase light-transmission and reduce flare or ghosting.
• Recommended for black and white photography
• Available in sizes from 46mm to 77mm diameter…

Polarizing filters simply cut through unwanted reflections from non-metallic surfaces such as water and glass in addition to light reflecting off moisture and pollution in the atmosphere. This results in bluer skies greener leaves reduced or eliminated reflections on glass and greater clarity in your final image. HOYA's polarizing filters do not affect the overall color balance of a shot.

How to select the correct Polarizing filter: PL (Linear Polarizing) and PL-CIR (Circular Polarizing) filters have nearly identical effects but it is important that you choose the correct version for your camera. Many of today's cameras use semi-silvered mirrors or prisms to split the light entering …

Hoya PL 77mm 7.7 cm

Hoya 46MM POLARIZING

Hoya 49MM POLARIZING

Light rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect but it is important that you choose the correct version for your camera. They allow you to remove unwanted reflections from non-metallic surfaces such as water glass etc. They also enable colours to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.

Features:

• Recommended …

Light rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect but it is important that you choose the correct version for your camera. They allow you to remove unwanted reflections from non-metallic surfaces such as water glass etc. They also enable colours to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.

Features:

• Recommended …

Light rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect but it is important that you choose the correct version for your camera. They allow you to remove unwanted reflections from non-metallic surfaces such as water glass etc. They also enable colours to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.

Features:

• Recommended …

Light rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect but it is important that you choose the correct version for your camera. They allow you to remove unwanted reflections from non-metallic surfaces such as water glass etc. They also enable colours to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.

Features:

• Recommended …

Light rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect but it is important that you choose the correct version for your camera. They allow you to remove unwanted reflections from non-metallic surfaces such as water glass etc. They also enable colours to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.

Features:

• Recommended …

The dynamic range of camera sensors remains very different to the human eye and often struggles to faithfully reproduce impressive scenes due to excessive differences between shadows and highlights.

HOYA's ProND Graduated filters help to overcome this by balancing the luminosity in a scene especially useful with landscapes where skies often end up burnt-out or foreground details lost in shadow. Even though post-production methods are able to darken burnt-out skies this still requires rich pixel data in the bright areas to be preserved otherwise the effect can look terrible. HOYA's ProND Grad filters help to preserve all the required rich pixel data for photographers wanting to achieve …

Hoya PROND32 GRAD Graduated neutral density camera filter 8.2 cm

ABOUT ND FILTERS
Neutral density (ND) filters are the most demanded and essential type of photographic filters because of several reasons. For photographers ND filter means precise control of the amount of light passing through the lens for greater creative control over exposure. For video content creators ND filters helps much to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.

Among the varieties of ND filters from ND2 to ND1000 even ND100000 we can generally categorize ND filters into 3 basic groups:
- Light density filters (ND2 - ND8)
- Middle density filters (ND16 - ND200)
- Deep density filters (ND500 - ND1000 / ND100000)

Light density …

Hoya 52MM PRO ND EX 1000

ABOUT ND FILTERS
Neutral density (ND) filters are the most demanded and essential type of photographic filters because of several reasons. For photographers ND filter means precise control of the amount of light passing through the lens for greater creative control over exposure. For video content creators ND filters helps much to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.

Among the varieties of ND filters from ND2 to ND1000 even ND100000 we can generally categorize ND filters into 3 basic groups:
- Light density filters (ND2 - ND8)
- Middle density filters (ND16 - ND200)
- Deep density filters (ND500 - ND1000 / ND100000)

Light density …

ABOUT ND FILTERS
Neutral density (ND) filters are the most demanded and essential type of photographic filters because of several reasons. For photographers ND filter means precise control of the amount of light passing through the lens for greater creative control over exposure. For video content creators ND filters helps much to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.

Among the varieties of ND filters from ND2 to ND1000 even ND100000 we can generally categorize ND filters into 3 basic groups:
- Light density filters (ND2 - ND8)
- Middle density filters (ND16 - ND200)
- Deep density filters (ND500 - ND1000 / ND100000)

Light density …

ABOUT ND FILTERS
Neutral density (ND) filters are the most demanded and essential type of photographic filters because of several reasons. For photographers ND filter means precise control of the amount of light passing through the lens for greater creative control over exposure. For video content creators ND filters helps much to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.

Among the varieties of ND filters from ND2 to ND1000 even ND100000 we can generally categorize ND filters into 3 basic groups:
- Light density filters (ND2 - ND8)
- Middle density filters (ND16 - ND200)
- Deep density filters (ND500 - ND1000 / ND100000)

Light density …

Hoya 67MM PRO ND EX 1000

Hoya 72MM PRO ND EX 1000