Baits & Additives

The Ultra UV line of lures brings the latest in eye-catching technology to the angler, and we apply it to three of our most popular Shads. Rig them, swim them and you'll give the fish a target they can't help but attack.Ultra-Violet" finish for exceptional visual appealAvailablein three legendary lure styles: Spikey Shad, Zander Pro Shad and Slick ShadFivecolor options to choose from: Arkansas, Raspberry, Pearl, Dark Oil and Pink CandyMultiplesize options: Zander Pro in 7.5, 10, 12 and 14cm, Spikey Shad in 6, 9 and 12cm and Slick Shad in 9, 11 and 13cm

The legendary soft bait from Fox Rage has gotten even better with the introduction of the new Pro Shad UV Lemon Tiger. Taking the proven action and fish catching capabilities of the Pro Shad and combining it was the fishing edge of UV reaction, these new lures will give you the edge when it really counts.Established fish catching abilityUV reactiveHigh impact colorAvailable in five sizes: 10, 14, 18, 23 and 28 cm

The Slick Shad is now available in 3 new colors Ultra UVRounded profile lure perfect for casting and vertical fishingProven attractionHighly UV reactive colors for enhanced visual stimulusAvailable in 3 sizes: 9, 11 and 13cmUltra UV Motor OilUltra UV PerchUltra UV Stickleback

Zoncker jigs can be used in both fresh and salt water. Sea bass and cod, but also sea trout, mackerel and even dogfish love them. In freshwater, many pike-perch and asp have already fallen for this lure. A magnificent jig!

The legendary soft lure from Fox Rage expands its appeal, with the introduction of three new Ultra UV colors; UV Green Pumpkin, UV Hot Olive and UV Sun Dance.Three new colors; UV Green Pumpkin, UV Hot Olive and UV SunDanceGlossy lure pattern Availablein four sizes; 14cm, 12cm, 10cm and 7.5cmAllhighly active atUVDsExciting additions to anyone's lure box

A brand new Shad that our RAGE team was unanimous in its testing phase. No soft lure has yet produced as many good results as the "Zander Pro Shad". Its 10 cm length represents a wide range of pike forage fish in all types of water; be it a lake, a canal or a river. The clever tail shape not only produces a very natural movement of the lure, wobbling in all directions, but it also eliminates the risk of saturation and hooking when the current is strong. You'll also appreciate the high strength of its materials, making this lure up to 5 times more durable than other lures and producing high frequency vibrations, which is even more attractive to pike perch and zander. Available in 10 colors and …

The Ultra UV line of lures brings the latest in eye-catching technology to the angler, and we apply it to three of our most popular Shads. Rig them, swim them and you'll give the fish a target they can't help but attack.Ultra-Violet" finish for exceptional visual appealAvailablein three legendary lure styles: Spikey Shad, Zander Pro Shad and Slick ShadFivecolor options to choose from: Arkansas, Raspberry, Pearl, Dark Oil and Pink CandyMultiplesize options: Zander Pro in 7.5, 10, 12 and 14cm, Spikey Shad in 6, 9 and 12cm and Slick Shad in 9, 11 and 13cm

The Zander Pro Shad is now available in 3 new Ultra UV colorsTheultimate shad for predatoryfishingProven effectivenessNewhighly U.V. responsive finishesAvailablein 4 sizes: 7.5, 10, 12 and14cmUltra UVpocket

Zoncker jigs can be used in both fresh and salt water. Sea bass and cod, but also sea trout, mackerel and even dogfish love them. In freshwater, many pike-perch and asp have already fallen for this lure. A magnificent jig!

The Cast'X is a jig that has been designed down to the last detail. The natural tortoiseshell pattern combined with its flat holographic foil generates great reflections, perfectly imitating prey. Natural scale pattern on belly Reflective coating on back Large holographic eyes Erratic swimming action

The Cast'X is a jig that has been designed down to the last detail. The natural tortoiseshell pattern combined with its flat holographic foil generates great reflections, perfectly imitating prey. Natural scale pattern on belly Reflective coating on back Large holographic eyes Erratic swimming action

Zoncker jigs can be used in both fresh and salt water. Sea bass and cod, but also sea trout, mackerel and even dogfish love them. In freshwater, many pike-perch and asp have already fallen for this lure. A magnificent jig!

The Mega Craw from Fox Rage is designed to put predators in the mood with its irresistible double-tail action. Whether fished quickly over the weeds or worked very slowly much deeper, this is a lure that predators will find hard to resist. Big craw bait lure perfect for pike and zanderVery attractive double tail action when swimmingMultiple rigging options, with two weedless hook slots includedIdeal for casting and trollingAvailable in six color options ultra-UV very attractive: pumpkin green, tiger lemon, candy rose, natural crayfish, pearl and pepper and red headAvailable in three sizes: 20, 16 and 13 cm

The Mega Craw from Fox Rage is designed to put predators in the mood with its irresistible double-tail action. Whether fished quickly over the weeds or worked very slowly much deeper, this is a lure that predators will find hard to resist. Big craw bait lure perfect for pike and zanderVery attractive double tail action when swimmingMultiple rigging options, with two weedless hook slots includedIdeal for casting and trollingAvailable in six color options ultra-UV very attractive: pumpkin green, tiger lemon, candy rose, natural crayfish, pearl and pepper and red headAvailable in three sizes: 20, 16 and 13 cm

A soft lure that has been a perennial success throughout Europe, suitable for a multitude of predator speciesAvailablein a wide range of colors, including many imitation coloursThreetail color options available to encourage attacks: Natural, Red Firetail and Green FiretailAvailablein sizes 14, 18, 23 and 28cmWorkvery effectively in combination with our Corkscrew heads and Rage stingersNowalso available pre-mounted in five colors and two sizes

FLOATEX SQUIRMZ 7.5CM - TOXIC FROGSNAPPERFLOATEX SQUIRMZ 7.5cm - TOXIC FRSquirmz is a durable floating lure that allows you to fish the popular 'Ned Rigging' finesse technique very effectively. The FLOATEX material is much softer than normal lures, but resists all cuts and tears due to its stretchy compound. This bait is incredible - retrieve it slowly and let the Squirmz wriggle, twist and flail. Extended breaks can bring great rewards, as Squirmz stand tall above the bottom due to their buoyancy. When paused, the Squirmz's tail rises, creating a super natural attraction that mimics a wide variety of prey - from small baitfish to crayfish in a defensive position. The herringbone body design …

Lure Trout Master Trout Master Kaviar

The legendary Rage soft lures are getting even better with the release of Pro Shads Super Naturals. Combining the highly effective action of Pro Shads with the exceptional Rage Super Naturals imitation colors already featured in the Replicants line, these lures will have everything to make a difference when it counts most.Exceptional catching abilitySuper Nautrals imitation colors hyper RealisticPerfectly imitates the following prey: roach, perch, pike, chub, pike-perch, rainbow trout and FarioAvailable in 4 sizes: 14, 18, 23 and 28cm

The Cast'X is a jig that has been designed down to the last detail. The natural tortoiseshell pattern combined with its flat holographic foil generates great reflections, perfectly imitating prey. Natural scale pattern on belly Reflective coating on back Large holographic eyes Erratic swimming action

The Cast'X is a jig that has been designed down to the last detail. The natural tortoiseshell pattern combined with its flat holographic foil generates great reflections, perfectly imitating prey. Natural scale pattern on belly Reflective coating on back Large holographic eyes Erratic swimming action

The 17 cm Curly Worm is a soft lure specially developed by Stefan Seuß with a magical swimming action. Its convex shape, resembling a fish skeleton, is equipped with successive strips of soft rubber which form ribs and give it a realistic ultra swimming action, like a fleeing prey. A high frequency sickle tail finishes the lure. Ideal for line fishing or vertical fishing. Even with a slow retrieve, the pressure of the water on the slats generates an irresistible movement that spreads along the entire length of the lure. For an optimal mounting, a specific place is provided for the hook on the back of the Curly Worm. Perfect for positioning the BC Claw Single Hook.

A selection of proven UV colors Available in 4 sizes: 7, 9, 11 and 13cm 7 and 9cm: UV Green Pumpkin, UV Sun Dance, UV Purple Rain, UV Blue Back, UV Blue Flash 11 and 13cm: UV Green Pumpkin, UV Sun Dance, UV Purple Rain, UV Blue Back 11cm and 13cm: UV Pink Candy, UV Perch, UV Dark oil and UV Pearl

The 17 cm Curly Worm is a soft lure specially developed by Stefan Seuß with a magical swimming action. Its convex shape, resembling a fish skeleton, is equipped with successive strips of soft rubber which form ribs and give it a realistic ultra swimming action, like a fleeing prey. A high frequency sickle tail finishes the lure. Ideal for line fishing or vertical fishing. Even with a slow retrieve, the pressure of the water on the slats generates an irresistible movement that spreads along the entire length of the lure. For an optimal mounting, a specific place is provided for the hook on the back of the Curly Worm. Perfect for positioning the BC Claw Single Hook.

Our famous Popeye's pre-assembled! Fishing for predators has never been so easy. The 8cm is ideal for perch and pike-perch, and comes with 5+7 gram Gamakatsu #2/0 Jig22 lead heads with hook size and weight information. Sizes 10 and 12 cm are perfect for all types of fishing. The 14 cm, mounted on a 7-gram zinc lead head, is the perfect size and weight for shallow-water pike fishing. With these pre-mounted soft lures, you're always ready to go!