Baits & Additives

The CountDown® Elite combines 80 years of expertise into a top-of-the-line balsa lure. It has the same features that allow the original CountDown® to sink slowly and in a controlled manner. The CountDown® Elite is designed with modern technology for increased casting distance and accuracy, improved durability and versatility, and a flickering action on the way down. The color scheme combines metallic foil, HD printing and an innovative design for an outstanding look that has never been achieved before.Balsa bodyHeavy-duty split ringsThrough-hole frameIdeal for trout and perchSinkingHooks VMC® 7554 Black Nickel

For light trolling or casting for bass or tarpon, you'll find a X-Rap® for every situation! All are constructed from durable materials that stand up to all marine life. Each one meets Lauri's own exacting standards set years ago at Rapala. This one is perfect for big fish in the ocean.Slashbait action, lively, aggressive, jerky, vibratingTranslucent coatingInternal holographic decorationInternal "Long Cast" mechanismTriple hooks VMC Perma Steel3D holographic eyesSuspending

For light trolling or casting for bass or tarpon, you'll find a X-Rap® for every situation! All are constructed from durable materials that stand up to all marine life. Each one meets Lauri's own exacting standards set years ago at Rapala. This one is perfect for big fish in the ocean.Slashbait action, lively, aggressive, jerky, vibratingTranslucent coatingInternal holographic decorationInternal "Long Cast" mechanismTriple hooks VMC Perma Steel3D holographic eyesSuspending

The CountDown® Elite combines 80 years of expertise into a top-of-the-line balsa lure. It has the same features that allow the original CountDown® to sink slowly and in a controlled manner. The CountDown® Elite is designed with modern technology for increased casting distance and accuracy, improved durability and versatility, and a flickering action on the way down. The color scheme combines metallic foil, HD printing and an innovative design for an outstanding look that has never been achieved before.Balsa bodyHeavy-duty split ringsThrough-hole frameIdeal for trout and perchSinkingHooks VMC® 7554 Black Nickel

The CountDown® Elite combines 80 years of expertise into a top-of-the-line balsa lure. It has the same features that allow the original CountDown® to sink slowly and in a controlled manner. The CountDown® Elite is designed with modern technology for increased casting distance and accuracy, improved durability and versatility, and a flickering action on the way down. The color scheme combines metallic foil, HD printing and an innovative design for an outstanding look that has never been achieved before.Balsa bodyHeavy-duty split ringsThrough-hole frameIdeal for trout and perchSinkingHooks VMC® 7554 Black Nickel

The CountDown® Elite combines 80 years of expertise into a top-of-the-line balsa lure. It has the same features that allow the original CountDown® to sink slowly and in a controlled manner. The CountDown® Elite is designed with modern technology for increased casting distance and accuracy, improved durability and versatility, and a flickering action on the way down. The color scheme combines metallic foil, HD printing and an innovative design for an outstanding look that has never been achieved before.Balsa bodyHeavy-duty split ringsThrough-hole frameIdeal for trout and perchSinkingHooks VMC® 7554 Black Nickel

The tail design of the RipStop® generates a noisy and visual swimming action rapide. Able to stop in place, it wiggles for a moment before coming to rest, then slowly raises its head. Fish it in cast & retrieve, stop & go, twitching, jerking... in short, all animations with the RipStop are simple and allow you to trigger a hit easily.Unique system with 2 strong plastic flapsDual Control" rear flap that allows you to stop the lure faster when pausingSupports the fastest animations and stops on the spotSuspendingSuitable for all carnivoresHooks VMC® Black Nickel Fine Wire

The CountDown® Elite combines 80 years of expertise into a top-of-the-line balsa lure. It has the same features that allow the original CountDown® to sink slowly and in a controlled manner. The CountDown® Elite is designed with modern technology for increased casting distance and accuracy, improved durability and versatility, and a flickering action on the way down. The color scheme combines metallic foil, HD printing and an innovative design for an outstanding look that has never been achieved before.Balsa bodyHeavy-duty split ringsThrough-hole frameIdeal for trout and perchSinkingHooks VMC® 7554 Black Nickel

Now available in a Deep version, the RipStop® with its distinctive tail design has a fast, visual swimming action. Able to stop in place, it wiggles for a moment before coming to rest, then slowly raises its head. Fish it in cast & retrieve, stop & go, twitching, jerking... in short, all animations with the RipStop® are simple and allow you to easily trigger a strike.Unique system with 2 strong plastic flapsDual Control" rear lip allows you to stop the lure faster when pausingSupportsthe fastest animations and stops on the spotSuitableforall types ofpredatorsVMC® Black Nickel FineWire hooks

The CountDown® Elite combines 80 years of expertise into a top-of-the-line balsa lure. It has the same features that allow the original CountDown® to sink slowly and in a controlled manner. The CountDown® Elite is designed with modern technology for increased casting distance and accuracy, improved durability and versatility, and a flickering action on the way down. The color scheme combines metallic foil, HD printing and an innovative design for an outstanding look that has never been achieved before.Balsa bodyHeavy-duty split ringsThrough-hole frameIdeal for trout and perchSinkingHooks VMC® 7554 Black Nickel

The CountDown® Elite combines 80 years of expertise into a top-of-the-line balsa lure. It has the same features that allow the original CountDown® to sink slowly and in a controlled manner. The CountDown® Elite is designed with modern technology for increased casting distance and accuracy, improved durability and versatility, and a flickering action on the way down. The color scheme combines metallic foil, HD printing and an innovative design for an outstanding look that has never been achieved before.Balsa bodyHeavy-duty split ringsThrough-hole frameIdeal for trout and perchSinkingHooks VMC® 7554 Black Nickel

With a strong side-to-side flutter, the Super Shadow Rap® slowly sinks to the depths like a dying fish captivating the attention of opportunistic predators. Its large body, perfectly imitating a big fish, benefits from the famous Shadow Rap® swimming action, imitating an easy prey. "Twitch it quietly on pike spots, or give it a sharp jerk to get it in front of a big fish's nose. Mounted with VMC Coastal Black™ hooks.The 11 cm model will suit a wider spectrum of use. This one is perfect on days when big lures don't work or bites are scarce. This is THE swimfish to have in your box! No fish can resist the powerful action of the Super Shadow Rap® on the retrieve or when it sinks slowly at

With a strong side-to-side flutter, the Super Shadow Rap® slowly sinks to the depths like a dying fish captivating the attention of opportunistic predators. Its large body, perfectly imitating a big fish, benefits from the famous Shadow Rap® swimming action, imitating an easy prey. "Twitch it quietly on pike spots, or give it a sharp jerk to get it in front of a big fish's nose. Mounted with VMC Coastal Black™ hooks.New size 11cm! We've reduced the size of the Super Shadow Rap® to suit a wider spectrum of use. This one is perfect on days when big lures aren't working or bites are scarce. It's THE swimbait to have in your box! No fish can resist the powerful action of the Super Shadow

The perfect combination of classic Rapala® design with a smooth, easy to animate swimming action. The Abachi body of each lure is hand-tested to ensure the perfect density for an optimal descent when stopped. The wide profile of the Twitchin' Rap® glides left, then right just below the surface, perfectly placed for predators to attack without hesitation. The Twitchin' Rap® can be used low for a "Walking-the-dog" swim, or high for a "Stop&Go" swim, to imitate a prey struggling on the surface.AbachibodyModern, highly attractive colorsReactiveand accurateIdealfor all largepredatorsSlowcastingVMC® Coastal Black™hooks.

In the MaxRap®, everything is at its maximum! Its aerodynamic shape and patented internal "MaxCast" mechanism provide incredible casting distance. Its internal scales are laser engraved for maximum realism. Its hooks are VMC Spark Point ultra powerful. Its action is perfect for jerking or linear retrieve. Discerning anglers demand the best. Demand the MaxRap®.Internal MaxCast mechanismAerodynamic shape with tungsten balls for maximum casting distance and accuracyLaser etched internal scalesGlitter paintSuspendingOval ringPremium hooks VMC Spark Point Nickel3D holographic eyesHand-tuned and tank tested

The CountDown® Elite combines 80 years of expertise into a top-of-the-line balsa lure. It has the same features that allow the original CountDown® to sink slowly and in a controlled manner. The CountDown® Elite is designed with modern technology for increased casting distance and accuracy, improved durability and versatility, and a flickering action on the way down. The color scheme combines metallic foil, HD printing and an innovative design for an outstanding look that has never been achieved before.Balsa bodyHeavy-duty split ringsThrough-hole frameIdeal for trout and perchSinkingHooks VMC® 7554 Black Nickel

The CountDown® Elite combines 80 years of expertise into a top-of-the-line balsa lure. It has the same features that allow the original CountDown® to sink slowly and in a controlled manner. The CountDown® Elite is designed with modern technology for increased casting distance and accuracy, improved durability and versatility, and a flickering action on the way down. The color scheme combines metallic foil, HD printing and an innovative design for an outstanding look that has never been achieved before.Balsa bodyHeavy-duty split ringsThrough-hole frameIdeal for trout and perchSinkingHooks VMC® 7554 Black Nickel

In the MaxRap®, everything is at its maximum!!! Its aerodynamic shape and patented "MaxCast" internal mechanism offer an incredible casting distance. Its internal scales are laser engraved for maximum realism. The hooks are ultra high performance VMC Spark Point. Its action is perfect for jerking or linear retrieve. Advanced anglers demand the best. Demand the MaxRap®.Internal "MaxCast" mechanismAerodynamic shape with tungsten balls for maximum casting distance and accuracyInternal laser engraved scalesSuspended glitter paintOval eyeHigh quality VMC Spark Point Nickel hooksHolographic 3D eyesHand set and tank tested

The CountDown® Elite combines 80 years of expertise into a top-of-the-line balsa lure. It has the same features that allow the original CountDown® to sink slowly and in a controlled manner. The CountDown® Elite is designed with modern technology for increased casting distance and accuracy, improved durability and versatility, and a flickering action on the way down. The color scheme combines metallic foil, HD printing and an innovative design for an outstanding look that has never been achieved before.Balsa bodyHeavy-duty split ringsThrough-hole frameIdeal for trout and perchSinkingHooks VMC® 7554 Black Nickel

Like a wounded livebait, the Jointed® is a very popular model with predators because of its lively, jerky rapide swimming action with lots of vibrations. In case of a catch, the body offers much less support to the fish, which avoids many stalls. This articulated jerkbait works like the Original Floater®. The perfect choice for cold areas where fish are generally more difficult.ArticulatedFloatingClassic Minnow actionUp and down swimming actionHand-tuned and tank testedBalsa construction

Nothing has been left to chance and no compromises have been made when designing this new member of the Precision Xtreme series. Designed as the ultimate jerkbait, the Precision Xtreme Mavrik 110 features the internal MaxCast system for precise long-range catapulting. Bring it back slowly by adding small taps to make it swim. You can also spin it 180 degrees with short, dry pulls. When paused, the Mavrik imitates a wounded fish thanks to its head-down position and suspending action. The Mavrik features modern, realistic colors, ultra-solid construction and three VMC® Redline ultra-piercing treble hooks.Semi-erratic / irregular actionSuspendingLively, responsive swimmingHigh-quality 3D

Nothing has been left to chance and no compromises have been made when designing this new member of the Precision Xtreme series. Designed as the ultimate jerkbait, the Precision Xtreme Mavrik 110 features the internal MaxCast system for precise long-range catapulting. Bring it back slowly by adding small taps to make it swim. You can also spin it 180 degrees with short, dry pulls. When paused, the Mavrik imitates a wounded fish thanks to its head-down position and suspending action. The Mavrik features modern, realistic colors, ultra-solid construction and three VMC® Redline ultra-piercing treble hooks.Semi-erratic / irregular actionSuspendingLively, responsive swimmingHigh-quality 3D

Nothing has been left to chance and no compromises have been made when designing this new member of the Precision Xtreme series. Designed as the ultimate jerkbait, the Precision Xtreme Mavrik 110 features the internal MaxCast system for precise long-range catapulting. Bring it back slowly by adding small taps to make it swim. You can also spin it 180 degrees with short, dry pulls. When paused, the Mavrik imitates a wounded fish thanks to its head-down position and suspending action. The Mavrik features modern, realistic colors, ultra-solid construction and three VMC® Redline ultra-piercing treble hooks.Semi-erratic / irregular actionSuspendingLively, responsive swimmingHigh-quality 3D

Dive on retrieval - Float on release - Troll at high speed or cast in deep water - Very effective in strong currents - High performance plastic construction - Hard and durable body - Printed decoration - Model DTH11 noisemaker - Quality VMC Black Nickel hooks on the DTH11 - Quality VMC Perma Steel hooks on the DTH15