Okuma Azaki-55

The Zara Spook, and Its little Pup, invented the walk-the-dog retrieve almost 75 years ago. All others are just posers.

Mulbz are based on an all-time classic flavour combination, accountable for singling out some of the UK’s largest carp. These Fluoro hookbaits...

Unleash the ultimate pike-catching power with the BERKLEY Sick Smash soft lure, meticulously engineered in the 78g, 230 mm size for targeting trophy-class predators. This softbait is designed for angl more→ers who demand superior performance, exceptional durability, and a truly irresistible swimming action. When you need a lure that moves with lifelike realism and can withstand the most aggressive strikes, the Sick Smash is your definitive choice.Experience a lure that brings the hunt to life underwater. The BERKLEY Sick Smash boasts a tight rolling action combined with a great tail swing, a dynamic combination that perfectly mimics the movement of a distressed or fleeing baitfish. This potent action …

SLIK Elastic is a revolutionary new elastic range offering the perfect hybrid between solid and hollow. It offers all of the advantages of hollow elastic without the possibility of flattening or air b more→ubbles. SLIK offers unrivalled stretch properties with ultra-quick retraction. Super smooth coated finish creates minimal friction for perfect performance in all weathers. SLIK is the perfect hybrid between solid and hollow elastics Available in 6 sizes to cover all styles of pole fishing Unique material allows 600% more stretch than latex elastic All the advantages of hollow elastic without flattening or air bubbles Super smooth finish creates non-stick performance Extremely durable and …

The new and improved Connect Series II fly lines are created using the latest in modern fly line technologies featuring a bespoke taper for easy casting. These 30 yard lines have ultra-low memory for more→the ultimate line presentation. The highly popular stretchy core helps reduce hook pulls and smashed takes. The Connect Series II Ghost Intermediate is ideal for fishing with all manner of lures from un-weighted to heavily weighted ones, this line offers that ‘level plane’ presentation that most fish find irresistible.

By using ultra thin materials the J-Braid is super soft and smooth, which you will instantly notice when you feel it. The 8 strand weave results in very high circularity and a super smooth surface tha more→t contributes to longer casting distance as well as quieter line travel through the guides and on the reel. In comparison with many braids out in the market J-Braid delivers ultra low stretch and high strength for a small diameter thanks to its high quality, Japanese-made yarn. And as many will discover it is ''great value for money''. J-Braid went through extensive testing around the world. It was tested as a light lure braid 'down under' right through to Deep Ocean jigging and hitting …