Hair Dyes AlterEgo

The semi-permanent dye Alter Ego Technofruit Color 5/71 Light Brown Gray 100 ml offers una vibrant and gentle coloring, ideal for chi those who wish to refresh their look without damaging their hair. more→Formulated with nourishing ingredients, it enriches the hair fiber, giving brilliance and softness. Thanks to its innovative composition, the product guarantees una uniform coverage and a naturale effect that gradually fades with washing, allowing for frequent style changes without long-term commitment. Easy to apply, perfect for chi those seeking una a versatile safe solution, capable of enhancing the color while maintaining the hair’s integrity. An indispensable ally to express your personality wi…

Alter Ego Passion Color Mask 250ml Intense Black, the ideal treatment for those who want to maintain an intense and vibrant black color, giving the hair an unparalleled shine. Thanks to its formula en more→riched with nourishing active ingredients, it regenerates and strengthens the hair, preventing fading and maintaining the glossy effect for a long time. Easy to apply, it envelops each hair fiber with softness and deep hydration, making it easier to comb and reducing frizz. Perfect for dyed or natural hair, this mask offers a professional result at home, enhancing color and giving vitality, elasticity and body. An excellent choice for those looking for effectiveness and care in a single high quality …

Alter Ego Passion Color Mask 250Ml Spicy Chocolate an innovative treatment designed for those who want to nourish and enhance colored hair. This professional mask, enriched with selected ingredients, more→gives intensity and depth to the color, prolonging its shine over time. Its creamy formula regenerates the hair fiber, preventing dryness and protecting against damage caused by external agents and frequent washing. Easy to apply, it ensures deep hydration without weighing it down, leaving hair soft, shiny and silky. Ideal for keeping the Spicy Chocolate shade alive, it enhances natural shine and improves elasticity, contributing to a healthy and vibrant look. An indispensable ally for hair that …

Dull or faded colours need a vitality boost to recover shine and full colour.
The Passion Color Mask line includes the Alter Ego Italy coloured masks available in 12 shades, from the most natur more→al to the trendiest colours, designed to give shine, pep and volume to both natural and coloured faded, lifeless and dull hair.
They give extreme brightness and revive colours with intense tones and shades by detangling the hair and nourishing it deeply as a result of the mixture of natural ingredients they are made up of.
The hair colour is enhanced, full and shiny. The nourishing and detangling action makes the hair soft, easy to comb and amazingly shiny.
All colours are based on cutting-edge pigments.…

The Mask Alter Ego Passion Color 250 ml Cherry Berry a professional treatment designed to protect and enhance colored hair. Enriched with nourishing and protective agents, this mask strengthens the ha more→ir fiber, prolonging the shine and intensity of the color. The innovative formula guarantees deep hydration, leaving hair soft, shiny and silky to the touch. Thanks to the delicate Cherry Berry scent, it transforms your beauty routine into a pleasant sensory experience. Perfect for those who want to keep their color bright and vibrant for longer, this mask reduces the faded effect due to frequent washing, while protecting from stress and external aggressions at the same time. Ideal for all types …

Alter Ego Passion Color Mask 250Ml Fuchsia Bubble is the ideal treatment for those who want to revive and embellish their hair color with vibrant and intense shades. This professional mask, enriched w more→ith highly concentrated pigments, deeply nourishes the hair fiber, giving softness and long-lasting shine. The innovative formula based on hydrating agents protects the hair from the harmful effects of heat and oxidative stress, keeping the hair healthy and vital. Easy to apply and quick to rinse, it lends itself perfectly to regular use to keep the shine alive and regenerate the color between one professional treatment and another. Alter Ego Passion Color the perfect choice for a bold and personalized …