Canon Speedlite 470EX-AI

Artificial intelligence is marching with confidence to the masses, opening up new horizons. The Canon Speedlite 470EX-AI is the first flash in the lighting industry to use machine learning principles to achieve the perfect beam angle.

"Smart" automation

AI is used in the model to automatically determine the best light reflection from the ceiling. By double tapping on the camera shutter button, the “head” of the flash is sent to the subject, calculating the distance to it, and performs a similar procedure with the ceiling. Based on the received data, the flash selects the optimal angle of illumination in reflected light. The rotation of the "head" is made by means of a motorized drive.

Compatibility

In the semi-automatic mode, the angles of inclination and rotation of the "head" are set manually. By the way, when the camera orientation is changed from landscape to portrait, the flash head automatically shifts. The full functionality of the model is revealed with Canon cameras released later than the second half of 2014. Together with the “oldies” cameras, the photographer has the right to rely exclusively on the semi-automatic flash mode.

Strong positions

The model covers the most popular range of focal lengths 24-105 mm (in terms of full frame). In systems with complex lighting, its operation is possible purely as a slave. Intuitive controls and fast recycle speed (from 0.1 s in normal mode) are called upon to strengthen the flash's position in the market. The Canon Speedlite 470EX-AI will satisfy the needs of both the novice photographer who masters working with pulsed light, and the true pro who shoots leisurely reports or private photo shoots.