Panasonic TV-55Z90AEB 55" 4K HDR OLED Smart Fire TV 144Hz Refresh Rate Black

OLED Screen:OLED TV screen technology represents a revolutionary advancement in display quality, offering viewers an unparalleled visual experience. OLED, or Organic Light Emitting Diode, technology enables each pixel to emit its own light, resulting in deep blacks, vibrant colours, and exceptional contrast ratios. Unlike traditional LCD screens that require backlighting, OLED screens can turn off individual pixels completely, delivering perfect blacks and a more immersive viewing experience.HCX Pro AI Processor MK II:The HCX Pro AI Processor MK II in your new Panasonic TVs represents a pinnacle of intelligent picture processing technology, designed to deliver the ultimate viewing experience. This advanced processor harnesses the power of artificial intelligence to analyse and optimise every frame in real-time, ensuring exceptional clarity, colour accuracy, and contrast. By recognising the type of content being displayedbe it movies, sports, or gamesit automatically adjusts the settings to enhance the viewing experience tailored to that specific content. The HCX Pro AI Processor MK II also fine-tunes the colour reproduction and detail, providing stunningly realistic images with lifelike textures and depth. With this cutting-edge technology, Panasonic TVs offer a perfect balance of performance and precision, making every viewing experience captivating and immersive.4K Ultra HD:Step into the future of entertainment with 4K Ultra HD! Offering four times the resolution of traditional HD, this cutting-edge technology brings your favourite content to life with remarkable clarity and detail. From blockbuster movies to immersive gaming experiences, 4K Ultra HD delivers stunning visuals that will captivate your senses. Say goodbye to blurry images and hello to crystal-clear picture quality that's truly breathtaking.Auto AI:Thanks to the Auto AI feature in your viewing experience is fine-tuned by the built in artificial intelligence to automatically adjust the picture and sound settings based on the content being watched. This innovative technology intelligently analyses the genre of the contentwhether it's a fast-paced action movie, a serene nature documentary, or an intense sports gameand optimises the settings in real-time for the best possible performance. By dynamically tuning the brightness, contrast, colour, and sound, Auto AI ensures that each scene is displayed with stunning accuracy and immersive audio quality.Fire TV:With Fire TV integrated into your Panasonic TV you have seamless access to a wide array of streaming services and applications. Powered by Amazon's Fire TV platform, this feature provides an intuitive and user-friendly interface, allowing users to effortlessly navigate through popular streaming apps like Netflix, Prime Video, Hulu, and Disney+, among others. With voice control capabilities via Alexa, users can easily search for content, control playback, and even manage smart home devices using simple voice commands. The Fire TV