Samsung QE43LS01BGU 109.2 cm 4K Ultra HD Smart TV Wi-Fi White Q (43")

Unconditionally Beautiful
Designed for every place at every moment from every angle
Where beauty meets function. Meet The Serif a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers it looks unconditionally beautiful from every angle and feels at home in any space.

Timeless design imagined for your home
360 All Round Design
Versatile by design The Serif looks beautiful from front to back side to side and it can elegantly sit anywhere in your home even standing right in the middle of the room. It's a timeless TV designed to look unconditionally beautiful from any angle in your home.

A glare-free viewing experience
Matte Display
Tired of seeing distracting glare on your TV screen? The Serif's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience without any distractions.

Make it stand up and stand out
Detachable stand
If you want to really make The Serif stand out this sleek black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style its flexible enough to work with your home too as the stand is easily detachable.

Naturally bright and colourful picture
Powered by Quantum Dot
See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

By Ronan & Erwan Bouroullec
Iconic I Shape
The Serifs signature profile forms the distinctive shape of a capital I while its slim body broadens at the top to form a flat surface like a small shelf.

Unique inspiration for your space
Ronan & Erwan Bouroullec Design
Imagined by award-winning designers Ronan and Erwan Bouroullec Samsung The Serif TV has a striking yet timeless design.

Add a touch of colour
The Serif comes in a dreamy Cotton Blue or a chic Cloud White. Choose the splash of colour thatll brighten up your home.

Turn your blank screen into a design centrepiece
Ambient Mode+
Ambient Mode+ turns The Serif into a digital glare-free canvas when the TV is switched off - so you can say goodbye to a blank screen ruining your home dcor.

Exclusive patterns
Created by Ronan & Erwan Bouroullec
Better still you can choose from two exclusive patterns in a striking leaf or textured fabric design both exclusively created by the Bouroullec Brothers for The Serif TV.

An abundance of apps and services to enjoy
Smart TV powered by Tizen
With the best-selling Samsung Smart TV you can dive into a huge collection of 4K films TV shows and all your catch-up TV apps including Netflix Disney+ Apple TV NOW TV and BT Sport apps all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform