The information in the model description is for reference purposes. Always clarify the specifications and configuration of the product with the online store manager before purchasing. Catalog Sony 2025 - new arrivals, bestsellers, and the most relevant models Sony.
Sony XR-55X90L BRAVIA XR 55 Inch 3840 x 2160 Pixels 4K Ultra HD Full
Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers intense contrast. A newly designed local dimming... morestructure brings scenes vividly to life.Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic
Sony Bravia XR55X90LU 55" 4K Ultra HD LED Smart TV
Sony Bravia XR Powered LED Vibrant Contrast, Vivid Colours Transform your living room into a cinema with this 55-inch 4K... moreUHD LED TV. Enjoy crystal-clear images and sound that bring your favourite shows and movies to life. Rich, Deep Contrast Vivid Colours Clear, Immersive Sound Advanced Gaming Features Experience Unmatched Realism It brings the power of the Cognitive Processor XR to your room, delivering a viewing experience thats almost as real as being there. This 55-inch Full Array LED offers vibrant colours, intense contrast, and sound that matches the action on screen, making it ideal for movie nights, gaming, and binge-watching your favourite series. Great for Entertainment Turn movie nights into a cinematic experience with IMAX Enhanced and Dolby Vision. Whether youre watching the latest blockbuster or an old favourite, youll enjoy rich, vibrant images and detailed colours that make every scene pop. Sports For sports fans, this TVs XR Motion Clarity keeps fast-moving action smooth and sharp. With bright, clear visuals, you wont miss a moment of the game, even when things get intense. Gaming Gamers, rejoice! With 4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), this TV makes gaming a blast. Pair it with a PlayStation 5 for epic graphics and super-responsive gameplay. Medium to Large Rooms Great for living rooms, this TVs size and sleek design make it a standout, offering a fantastic view from anywhere in the room. Performance & Technology Breathtaking Realism The Full Array LED screen with Cognitive Processor XR delivers vibrant colours and striking contrast. XR Contrast Booster enhances brightness and depth, while XR Triluminos Pro showcases over a billion hues for stunningly lifelike images. Every scene looks incredibly realistic and immersive. Display & Audio Vibrant Visuals and Immersive Sound The 55-inch 4K UHD display, powered by the XR Processor, ensures vivid colours and piercing contrast, bringing every scene to life. Coupled with XR Surround sound, which virtually creates a 3D audio experience, youll feel right at the heart of the action. Smart Features & Connectivity All-in-One Entertainment Hub Google TV brings together over 700,000 movies and shows, while Apple AirPlay and Chromecast built-in make streaming easy. Control everything with your voice using Google Assistant or Alexa, its as simple as that. Design & Build Sleek and Sophisticated The minimalist One Slate design keeps things sleek with a near-bezel-free screen. The stylish aluminium stand is versatile and adds a modern touch, making sure the focus stays on the stunning display. More Features You'll Love Gaming Features Boost your gaming with Auto HDR Tone Mapping and Auto Genre Picture Mode, cutting lag and enhancing visuals. Perfect for a PlayStation 5, making your games look and
The Sony XR-55X90L doesn't have any newfangled features like an OLED panel or Mini LED backlight. Nevertheless, the TV shows a bright and colorful image that satisfies the tastes of a discerning audience.
Full Array Local Dimming
A distinctive feature of the TV is the full-matrix FALD dimming system. By enabling individual screen dimming zones, you can achieve impressive black depths. The display role here is assigned to a direct-backlit VA panel with a diagonal size of 55 inches. The picture on the TV screen is broadcast in high resolution 3840x2160 pixels, and its refresh rate reaches 120 Hz. The display also works correctly with HDR content in the HDR10 and Dolby Vision formats.
Google TV Smart Platform
The advantage of the Sony XR-55X90L is the Google TV operating system - this is a proprietary add-on on top of Android TV with recommendations for watching movies, TV series and TV shows on the main screen. The system takes into account viewer preferences, pulls up lists of favorite content from the search engine on the paired smartphone, has a built-in Chromecast and convenient voice search through the Google Assistant. In total, the TV provides 32 GB of memory for installing applications and storing media content.
Total pleasure
The TV sound subsystem is made up of four speakers with a total power of 30 W. It is called Acoustic Multi-Audio and boasts an XR Sound option for converting stereo signals into virtual surround sound. The model's connection shelf has four HDMI ports, two of which are in version 2.1. These connectors support 4K@120fps video output, ALLM auto low latency mode, and VRR variable refresh rate. HDMI 3 input adds support for eARC audio pass-through. The model allows you to enjoy cinematic quality images when viewing media content and performs well in gaming mode when connecting the latest generation of gaming consoles.
