Sony XR-98X90L

Sony FWD-98X90L 2.49 m (98") 4K Ultra HD Smart TV Wi-Fi Black See what makes the X90L specialPiercing brightness. amazing contrast. epic viewingOur amazing 98″ 4K Full Array LED X90L. powered by Cognitive Processor XR delivers realistic depth and intense contrast in an impressively large screen. A newly designed local dimming structure brings scene... mores vividly to life. What you hear matches what you see thanks to Acoustic Multi Audio. and you can enjoy peace of mind with our 3 years PrimeSupport included as standard.Intense contrast. feel the depthLose yourself in pictures full of amazing contrast and real-life depth. With a Full Array LED display. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.Contrast intensified. Depth amplified.XR Contrast Booster precisely balances light across the screen. adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.Conventional Edge LED BacklightStruggles with deep blacks and bright highlights.One row of LEDs has to try and balance light through the whole picture. Dark parts not as dark. bright parts not as bright – more blooming likely.Full Array LED BacklightBrighter highlights deeper blacks.Intensity of the LEDs can be adjusted depending on the scene. Light where light is needed. dark where darkness is needed.Cognitive Processor XR™The world’s first picture processor with cognitive intelligence understands how humans really see the world. 100″ BRAVIA with Cognitive Processor XR™ opens up a whole new viewing experience that immerses you even more deeply in the scene.Discover an even wider palette of beautifully natural colours with extended hue and saturation. vivid shades and realistic textures.Cognitive Processor XR™ accesses vast amounts of picture data. intelligently recreating lost details and texture with upscaled image sources.XR Motion Clarity™ analyses scene data to ensure on-screen action stays smooth. bright and clear without blur. even in fast-moving scenes.With XR Contrast Booster bright areas are brighter and dark areas darker. adding depth to scenes without lost highlights or shadow details.Extended colour volume. now see every shade and hueOver a billion colours reproduced with the subtle differences seen in the real world. Powered by Cognitive Processor XR™. our Full Array LED with XR Triluminos Pro™ delivers natural shades in every detail.Synchronised. Sound and picture harmony.Hear sound straight from the screen. perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.What you hear matches what you seeWith Acoustic Multi-Audio™. it feels as though sound is coming from the right place in the scene. precisely matching visuals. thanks to sound-positioning tweeters discreetly placed behind the screen edge. Far more immersive than conventional TVs where sound comes from

98' Black, Commercial TV, 4K HDR, 4 x HDMI Piercing brightness, amazing contrast, epic viewing Our amazing 98″ 4K Full Array LED X90L, powered by Cognitive Processor XR delivers realistic depth and in