Support for Apple HomeKit. Built-in light sensor. Models with a screen size of 55" and above have horizontally adjustable stand feet.
For the USA and Canada, there is an RS-232C port and the model was released in 2024, for the global market it is related to the 2025 models.
Smart TV with a moderately sized screen — 42.5 inches diagonally. The TV display is backed by a VA panel with a 10-bit + FRC capability, which allows it to accurately reproduce over 1 billion shades of color. The image is broadcast in a maximum resolution of 4K (3840x2160 pixels). Moreover, the TV efficiently upscales content to 4K format from lower resolutions, thanks to the proprietary X1 processor.
The Sony BRAVIA 3 K-43S3 features exclusive image enhancement systems 4K X-Reality PRO and Triluminos Pro, supports Motionflow XR technology to minimize blur in dynamic scenes, and offers hardware support for HDR10 and Dolby Vision. The immersive sound space is created by 2 x 10W speakers with Dolby Atmos, DTS-HD, and DTS:X. The operating system is the popular Google TV, offering convenient voice control and personalized content recommendations based on viewer preferences. Additionally, users have access to 4 HDMI ports, a pair of USB ports, an optical audio output for external speakers, and mounting holes on the back panel for a VESA 200x200 mm bracket.
The information in the model description is for reference purposes. Always clarify the specifications and configuration of the product with the online store manager before purchasing. Catalog Sony 2026 - new arrivals, bestsellers, and the most relevant models Sony.
When you make a purchase through links on our site, we may receive a affiliate commission.
Sony K43S38BP 43 4K Ultra HD HDR Smart Bravia 3 LED TV Dolby Vision Do
Soundbar Offer With This TV!Which? 5 Star Reliability Award Winner!Free Sony 5 Year Warranty! (Via Registration)Triluminos Pr... moreo Display4K HDR Processor X1Auto Genre Picture ModeAuto HDR Tone MappingDolby Vision HDR10 & HLGDynamic Contrast Enhancer4K X-Reality ProMotionflow XR200Game ModeStream PlayStationDolby Vision for GamingAuto Low Latency Mode (ALLM)Google TVBRAVIA Connect AppVoice Control with Google AssistantChromecast Built-InWorks with Amazon AlexaWorks with Apple AirPlay 2 & Apple HomeBluetooth ConnectivityWi-Fi ConnectivityDolby Atmos SurroundDTS Digital SurroundX-Balanced Speaker SystemUSB & HDD Recording4x HDMI Inputs2x USB PortsDual Stand WidthSlim Wedged StandBezel Colour: BlackH563 x W964 x D69 mm
The Sony K43S38BP.UKA is a 43-inch 4K HDR Google TV that offers stunning picture quality and smart features for an immersive... moreentertainment experience. Key features include: 4K resolution for crystal-clear visuals High Dynamic Range (HDR) technology for enhanced contrast and color accuracy Google TV platform for easy access to a wide range of streaming services and apps Smart remote with voice control for convenient navigation Dolby Atmos support for immersive audio experience
SONY BRAVIA 3 43" LED 4K HDR AI Smart TV - K43S38BP 4548736168152
Upscale to 4K with X1 AI Processor Get the cinema package with Dolby Vision & Atmos Refresh rate: 60 Hz HDM... moreI 2.0 x 4 Personalised content & new entertainment with Google TV HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG) SONY BRAVIA 3 43" LED 4K HDR AI Smart TV - K43S38BP