Samsung QE77S95DATXXU TV 195.6 cm 4K Ultra HD Smart TV Wi-Fi Black (77")

77 S95D OLED 4K HDR Smart TV 2024
NQ4 AI Gen2 Processor
Our most intelligent 4K processor
Think of the processor as the brain of the TV and this is our most intelligent 4K processor. Using AI and 20 AI neural networks it elevates content to near 4K quality. From streaming to gaming it optimises both picture and sound enhancing brightness contrast motion sound and resolution - for a truly exceptional 4K experience.

OLED Glare Free
Watch without distracting glare*
Every seat is a great seat. OLED Glare Free technology significantly reduces glare so you're not distracted from the action on screen. From midday matches to late-night movies no need to close curtains or dim lights so you stay focused on the action.
*Measured against Unified Glare Rating (UGR) testing standard validated as 'OLED Glare Free' by UL.

OLED HDR Pro
Our highest HDR OLED brightness and breath-taking contrast
Discover the true beauty in every scene just as directors intended. With cutting-edge HDR OLED Pro this TV unveils our brightest OLED highlights impeccable blacks and remarkable contrast. Become immersed in the lifelike picture.

Smart TV powered by Tizen*
Your favourite apps on the best-selling Samsung Smart TV**
Dive into a huge collection of 4K films TV shows and all your catch-up TV apps – including Netflix BBC iPlayer Disney+ Apple TV and NOW apps*** – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.

Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies for free with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show Narcos and Mad Men. Stream the latest news on CNN and catch-up on kids shows sports highlights and more with no strings attached.

OLED
‎Pure blacks and bright whites from individually controlled pixels
Experience the magic of cinematic viewing in your living room. Rather than using a backlight OLED technology allows each pixel to be individually controlled - creating pure blacks bright whites and epic contrast. Combined with Pantone validated colour accuracy everything you watch comes to life in stunning realism.

Expert Calibration
Brilliant colour fine-tuned by the experts
Enjoy brilliantly mastered colour and truthful picture quality that's already been calibrated by the experts. We bring you professional-grade colour calibration without having to bring in the professionals.

4K AI Upscaling
Watch in glorious 4K even if it wasn't filmed that way*
From news to classics our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD regardless of the source. With AI and 20 neural networks our TV intelligently analyses images and restores detail for a stunning visual experience.
*Upscaling may not apply to PC connection and Game Mode.

Real Depth Enhancer
Depth perceived just as a