The range of professional hairdryers and stylers in the mid to high price segment emphasizes fast drying and protection against hair overheating. The series includes hairdryers with power from 1800 to 2200 watts and hair styling devices. It is positioned as semi-professional equipment with hair protection technologies for users who prioritize quick styling without compromising hair health. The design is in a classic style with ergonomic bodies, primarily in black and gray colors with accent inserts in shades of blue, purple, or pink. A common technology for the entire series is ThermoProtect or its enhanced version ThermoShield Advanced, which ensures a consistent optimal drying temperature and protection against overheating while maintaining a powerful airflow.

The product line includes hairdryers with professional AC motors providing an airflow speed of up to 130 km/h. Available are separate temperature and power settings, an advanced ionization system that generates twice as many negatively charged ions to eliminate static electricity and seal hair cuticles, and styling attachments included. The series also features a top model — a professional hairdryer with a powerful airflow, three-level ionization system generating up to 80 million ions per drying session, an intelligent automatic balance function of hot and cold airflow, and ThermoShield Advanced technology with a dual-sensor system that continuously monitors room temperature and actively regulates the drying temperature.

Curling irons complement the series as a tool for creating curls. It offers everything needed for quality results with hair care in mind: ceramic coating for smooth gliding and even heating, about 8 temperature settings with a maximum heating temperature of up to 200°C, and a digital display for setting control.

Thus, the Philips Advanced series is aimed at users seeking a balance between professional features, hair protection, and affordability, and is suitable for both home use and beginner hairdressers.