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Sony XR-55X90K

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£891.74 
Introduced in 2022, the 55-inch Ultra HD 4K TV is Sony's top-of-the-range LED solution. In general, the model can be recommended to demanding or even advanced users who rely on high image quality. It uses the proprietary Cognitive Processor XR processor, which works in tandem with the Google TV operating platform. This smart shell will delight you with an abundance of applications, a visual interface, the ability to voice control (including through Amazon Alexa and Google Assistant). Plus, the functions of streaming content from mobile devices are offered, with both Chromecast and AirPlay 2 for Android and Apple devices, respectively. The Sony XR-55X90K TV features a high contrast ratio with well-implemented local dimming (FALD backlight) for a comfortable movie viewing experience. A decen...t margin of brightness will give you a pleasant experience from watching TV shows and sports, as well as HDR content (there is support for the Dolby Vision standard). Should please TV and gaming enthusiasts alike, as it features a 120Hz sensor with low input lag and fast response for a responsive gaming experience. In addition, there are HDMI 2.1 ports with high bandwidth and support for VRR technology. Among other features, it is worth highlighting the presence of four built-in speakers with a total power of 30 W, a Wi-Fi 5 module and 16 GB of memory for installing applications and games.
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Sony XR-55X90K
55 "
65 "
75 "
85 "
2022Series X85/X904K100/120 Hzvoice controlAirPlay 2Google CastDolby Visionmany speakers
Screen:55 ", 3840x2160 px, 100/120 Hz, FALD
Picture:4K upscaling, HDR, colour enhancement, brightness enhancement
Multimedia:T2 tuner, Google TV, Wi-Fi, LAN
Controls:voice, assistant

Introduced in 2022, the 55-inch Ultra HD 4K TV is Sony's top-of-the-range LED solution. In general, the model can be recommended to demanding or even advanced users who rely on high image quality. It uses the proprietary Cognitive Processor XR processor, which works in tandem with the Google TV operating platform. This smart shell will delight you with an abundance of applications, a visual interface, the ability to voice control (including through Amazon Alexa and Google Assistant).

Plus, the functions of streaming content from mobile devices are offered, with both Chromecast and AirPlay 2 for Android and Apple devices, respectively. The Sony XR-55X90K TV features a high contrast ratio with well-implemented local dimming (FALD backlight) for a comfortable movie viewing experience. A decent margin of brightness will give you a pleasant experience from watching TV shows and sports, as well as HDR content (there is support for the Dolby Vision standard).

Should please TV and gaming enthusiasts alike, as it features a 120Hz sensor with low input lag and fast response for a responsive gaming experience. In addition, there are HDMI 2.1 ports with high bandwidth and support for VRR technology. Among other features, it is worth highlighting the presence of four built-in speakers with a total power of 30 W, a Wi-Fi 5 module and 16 GB of memory for installing applications and games.

All specifications
Specifications XR-55X90K
Colour
Size55 "
Operating systemGoogle TV (Android TV)
CPUSony Cognitive XR
Display
Backlight typeFALD
Screen surfaceanti-glare
Resolution3840x2160 px
Upscalingup to 4K
Frame rate100/120 Hz
HDR supportHDR10, Dolby Vision
Brightness / contrast enhancement / Contrast Enhancer /
Colour enhancement / Live Colour /
Multimedia
Sound power30 W
Number of speakers4
Audio decodersDolby Atmos, DTS
Digital tunerDVB-T2 (terrestrial)
Picture-in-picture
Features
FeaturesAirPlay 2
Wi-Fi 5 (802.11ac)
Google Cast (Chromecast)
Bluetooth v4.2
voice control
Amazon Alexa
Google Assistant
Connectors
HDMI4
HDMI versionv 2.1
HDMI technologiesVRR, ALLM
Additional inputsUSB-A 2 pcs
LAN
composite AV input
Outputsmini-Jack (3.5 mm) headphones
optical
General
Built-in memory16 GB
Wall mountVESA 300x300 mm
Stand shape2 separate legs
Dimensions (WxHxD)1233x780x331 mm / with stand /
Dimensions without stand (WxHxD)1233x711x72 mm
Weight18.5 kg / with stand /
Added to E-CatalogJune 2022
The information in the model description is for reference purposes.
Always clarify the specifications and configuration of the product with the online store manager before purchasing.
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Series Sony X85/X90 (FALD)Compare using chart →
AccessoriesAll accessories for Sony XR-55X90K →
Model overview based on user reviews  
The Sony XR-55X90K 55" TV is highly praised for its exceptional picture quality, thanks to features like local dimming and high contrast, which deliver a realistic and vibrant image. Users appreciate the TV's ability to automatically adjust settings for optimal viewing in various lighting conditions. The TV is noted for its compatibility with gaming consoles, offering features like VRR, ALLM, and 120Hz refresh rate, enhancing the gaming experience. While the sound quality is decent, some users wish for the immersive sound experience found in OLED models. The TV's user interface is generally smooth, although finding certain apps like Google Play can be slightly inconvenient. Overall, the Sony XR-55X90K is recommended for its realistic color reproduction and superior 4K picture quality, making it a great choice for both everyday viewing and gaming.
Pros

Cons

User reviews 2
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Highly recommend!
26 May 2023 
The picture on modern Sony televisions is something incredible! It works excellently with the Playstation 5, featuring VRR, ALLM, 120hz, HDR. With every new game, you get a sea of aesthetic pleasure. Highly recommended!
For a long time, I was observing and carefully comparing different models. And I came to the conclusion - you need to compare the picture in person. Marketing videos and internet information are one thing, but the real picture is something entirely different. Local dimming truly makes a difference, the contrast is very high. This model accurately reproduces real colors, just as we see them, rather than an oversaturated picture like some others. By the way, auto settings are an absolute delight. Anytime you turn it on, you get a wonderful picture, whether it's sunlight coming through the window or the dark of night. Everything is always perfectly visible!
You'll need a minibus to pick it up from the store, it's a 155cm box, and it should preferably be transported upright...
Vergeles Yevgeniy: use Sony XR-65X90K few months
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Super TV! The picture on the new SONY TVs is phenomenal!
5 April 2023 
I was choosing between the SONY OLED XR-65A80K and the Sony XR-65X90K. Thankfully, these two TVs were placed next to each other in the store. The first one was one and a half times more expensive. I played the same 4K YouTube video of parrots and other jungle creatures simultaneously and started testing. The picture on both is phenomenal, like a promo picture on a Samsung)), but in this particular TV, in my opinion, it still more closely resembles a real-life image than the OLED.

I don't understand the obsession many people have with perfect black, when it's practically non-existent in life. I haven't heard of people rushing to optometrists with the issue that their eyes don't perceive perfect black..)) Perfect black shadows don't exist, especially in broad daylight, as OLED TVs depict.

There's no point in discussing the color, brightness, and contrast of an LED TV when everything is perfect. One might even say, just like in life. But the 4K picture level on this TV is already better than what we see in reality... on default settings.

I was worried that at 65 inches from 3.5-4 meters, pixels and such might be visible. But you can really get this TV in 75 or 85 inches for such a short distance, it's that good.

As for the menu, it's similar to Philips, but slightly less convenient... Otherwise, everything "flies," everything is good, and it's just a matter of getting used to it. I spent a long time looking for Google Play to install apps, but it turned out to be in Settings for some reason.

The sound is not bad. There are additionally two speakers on the sides, and they are located closer to the top edge of the TV, which creates a more atmospheric sound, but naturally, the power is not enough.
The lower price and more realistic picture on this TV won me over more. At home, without outside noise and spotlights, the TV revealed itself even better.
In all fairness, the sound on OLED is worth mentioning. It comes from the vibrations of the OLED monitor. This provides a phenomenal sense of reality. The sound comes from the mouth of the speaker, and it's noticeable. It's unusual to hear this from a TV. It's unlikely that a 5.1 system can simulate something similar. In real life, there aren't those basses and that volume that these systems create.
I would love sound like that in an OLED..))
Oleg Cheberyako: use Sony XR-65X90K less than month
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