Sony XR55A95LU TV 139.7 cm 4K Ultra HD Smart TV Wi-Fi Black (55")

Infinite colours.
Definitive contrast.

Our flagship QD-OLED TV powered by Cognitive Processor XR brings out our widest colour and definitive contrast. For movies games and more everything is a deeply immersive experience in 4K QD-OLED. Cinematic sound comes directly from the screen.

World wide colours
Our brightest and widest shades and hues all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR

Contrast. Unsurpassed.
Pure blacks bring out extraordinary detail and depth. With Cognitive Processor XR the expressive power of QD-OLED is maximised.

Screen speaker
sounds cinematic
As the story unfolds before your eyes youll hear a sound track that precisely matches the action. Exactly like in the cinema.

Best seat. Anywhere. Anytime.
Just because your favourite seat is the sofa in the corner why should that compromise your viewing? BRAVIA CAM recognises where youre sitting and optimises settings accordingly

Game time. Be invincible.
Our BRAVIA XR TVs capture the awesome graphics and soundscapes of todays games. Want more? Pair with a PlayStation5 console for absolute immersion.

See what makes this TV special

Incomparable colours. Phenomenally vibrant.
See fresh bright colours and pure blacks. Our Cognitive Processor XR maximises the expressive power of QD-OLED filling scenes with unprecedented realism.

Extending colour volume for our widest ever palette
Millions of individual self-illuminating pixels. Billions of real-world colours. XR Triluminos Max delivers wide shades and hues even in bright scenes.
More vivid colours and realistic textures at all brightness levels than conventional TV

Pure blacks. Absolute brightness. Supreme contrast.
Our brightest ever OLED. With a temperature sensor high luminance panel and heat diffusion sheet for dissipating heat this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.

Everything upscaled close to 4K quality
Whatever the content or source images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis and minimises blur.

Intelligent motion processing for smooth fast-moving action
XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother clearer action.

Beautiful colours.
Any angle.
Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colours across all viewing angles.

Less glare. Less reflection. That's immersion.
Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.

Studio quality entertainment just as