Sony BRAVIA XR K98XR55BP 55 4K Ultra HD Smart OLED TV HDR Dolby Vision & Google TV

Sony BRAVIA 5 K98XR55BP A Cinematic Masterpiece at Home When it comes to the . ultimate home entertainment experience. the . Sony BRAVIA 5 K98XR55BP. sets a new standard. With a . massive 98-inch display. powered by . Mini LED technology. and backed by . cutting-edge audio and picture innovations. this TV is the . next step in cinematic viewing. —without stepping out of your homeWelcome to the Cinema at Home The . Sony BRAVIA 5 K98XR55BP. is . cinema-grade technology. in the comfort of your living room. Its . massive screen size. rivals that of most projectors but with . crystal-clear resolution. and . unmatched colour accuracyThe integration of . Sony’s studio monitor expertise. ensures that you experience films TV shows and games exactly as the creators intended. Coupled with . AI-enhanced XR Backlight Master Drive. and . Mini LED. technology this TV offers . exceptional brightness. . contrast. and . detail. like never before. Key Benefit. A . cinematic viewing experience. powered by professional-grade technology turning your home into a movie theatre. Mini LED with XR Backlight Master Drive for Stunning Images With its . Mini LED array. and . XR Backlight Master Drive. the . BRAVIA 5. delivers vibrant . high contrast. . deep blacks. and . intense brightnessSony’s . AI-enhanced processing. ensures that every part of the picture is dynamically adjusted giving you images that are both . brilliantly bright. and . perfectly detailed. —with enhanced control over dark and light areas. Key Benefit. . Incredible brightness and contrast. for a more lifelike dynamic picture that feels as if it’s jumping off the screen. Vivid and Lifelike Colour Thanks to . XR Triluminos Pro. this TV brings out the full range of colours in every scene. Sony’s . colour palette. ensures that every hue from the most subtle to the most vivid is faithfully reproduced giving you . real-world colour accuracy. that makes the picture feel more natural and true-to-life. Key Benefit. . Incredible colour reproduction. that captures even the most minute differences in shade creating a vibrant real-world feel. Super-Smooth Motion for Every Type of Content The . BRAVIA 5 K98XR55BP. is designed for . smooth blur-free motion. ideal for everything from fast-paced sports to dramatic action scenes. Sony’s . XR Motion Clarity. technology strikes the perfect balance between . detail. and . smooth motion. while . XR Clear Image. eliminates noise and blur ensuring even older content is upscaled to near-4K clarity. Key Benefit. Perfectly smooth motion for everything you watch from fast-action scenes to older movies making every moment fluid and lifelike. Picture Settings Collaboration with Top Studios This TV is . Calman Ready. offering . dedicated picture modes. for the best visual experience from streaming services like . Netflix. . Prime Video. and . Sony PICTURES COREWith . IMAX Enhanced. and . Dolby