OLED technology burst into the TV market like a whirlwind and did not completely capture it only because of its high cost. Unlike classic LCD matrices, in OLED screens each unused LED can be completely turned off, making all the colors on such a screen appear deeper and more saturated, and blacks look perfectly black, and not dark gray, as is the case with LCDs . As a result, OLED panels have become the first choice for home theaters and gaming consoles in 2022-2023.


The Philips OLED range is dominated by high-end 4K panels ranging from 48 to 77 inches. All of them are equipped with a modified P5 Perfect Picture post-processing processor, a high-quality sound system and proprietary Ambilight, which illuminates the wall behind the TV in time with what is happening on the screen, enhancing the effect of presence. The role of the smart shell is usually played by the latest version of the Android TV OS. The sound subsystem directly depends on the cost of the TV - more affordable models have a regular soundbar with a power of 30 - 50 W, more advanced ones have a more upscale stereo system from Bowers & Wilkins.

Considering the positioning and cost of this series, most of its representatives stand out due to their reference color reproduction with realistic blacks, they are friendly with HDR10+/Dolby Vision content and are able to artificially scale the image to 4K. The icing on the cake is the increased refresh rate (usually 120 Hz, less often 240 Hz), support for FreeSync/G-Sync frame synchronizers and HDMI 2.1 ports required to connect the PlayStation 5 and Xbox Series X/S game consoles.