A new generation of Sony Bravia smart TVs with the world's first "cognitive processor" Sony XR, which imitates the functioning of the human brain. By knowing the rules by which human vision focuses, the Cognitive Processor XR chip's algorithms can choose the right focus points to sharpen an image, adjust tone, add depth, reduce sharpness, or increase backlight brightness. According to Sony representatives, they work more precisely, rather than across the entire image area, as is the case with the simpler Sony X1 chips.


The technical details of the entire Sony X95 series have noticeable similarities, only visual details such as the location of the legs, the thickness and type of frame, as well as the power of the sound system differ. Most often, they are equipped with 4 speakers and a subwoofer with a total power of 50 - 60 W. In the 2021 X95 models, Sony experimented with different types of backlighting, and in 2022 it seems to have found the perfect balance in terms of brightness, contrast, richness and natural tones through the use of Mini LED. This is a direct backlight technology in which LEDs are evenly distributed across the entire area of the matrix, rather than on the sides of the screen, so that the image processor can control the backlight of individual groups of LEDs.

It's important to note that all Bravia X95 TVs are HDMI 2.1 compatible, capable of 4K playback with a 120fps refresh rate, variable VRR and automatic latency compensation. Add to this a fairly low latency and you get a high-end modern TV for gaming on PC and current generation consoles. As befits modern A-class smart TVs, they are equipped with modern communication modules, support voice control and can play content over the air using AirPlay, Miracast and DLNA, and also support popular formats with extended dynamic range HDR10 and Dolby Vision.