Sony A7 IV body
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The flagship mirrorless camera with a full frame image sensor for advanced photographers and videographers. The camera has got a completely new 33-megapixel Exmor R matrix with backlight technology. As expected, the sensor is located on a movable stabilizing platform that provides shutter speed or exposure compensation up to 5.5 stops (according to CIPA standards). The native sensitivity range of the matrix is measured in the range from 100 to 51200 ISO units.
By software, it can be "rocked" in the range of 50-204800 units. Hybrid autofocus in the arsenal of the Sony A7 IV body has 759 phase detection points and 425 contrast points. Focus is possible on the faces and eyes of people, muzzles of animals and even the eyes of birds. The maximum speed of burst photography on the camera is 10 fps. This buffers over 800 uncompressed RAW files. In terms of video shooting from the full width of the matrix, you can record 4K video at up to 30 fps, and from the APS-C area - 4K at 60 fps.
At the same time, support for 10-bit colour, 4:2:2 subsampling, S-Log3 with a range of up to 14 steps, HLG and proprietary S-Cinetone is claimed. The touch screen of the camera is mounted on a swivel joint. A separate plus in the mirrorless karma is the increased resolution of the OLED viewfinder screen (3.69 million pixels). When the camera is turned off, the sensor is closed by a shutter, which is useful when changing lenses and protects the "insides" of the camera from dust.
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Buy Sony A7 IV body
Sony Alpha 7 IV Full-Frame Mirrorless Camera 33MP Real-time autofocus 10 f | £1,899.00 |  | |||
SONY a7 IV Mirrorless Camera - Body Only 4548736133754 | £1,998.99 |  | |||
SONY a7 IV Mirrorless Camera - Body Only, Black | £1,999.00 |  | |||
Sony ILCE7M4B.CEC | £2,221.49 |  | |||
Sony Sony Alpha 7 IV Body | £1,625.00 |  | |||
Sony A7 IV configurations
| Price for Sony A7 IV | ||||
|---|---|---|---|---|
 | Sony A7 IV kit 24-105 | from £2,734.00 | 1 offer | |
 | Sony A7 IV kit 28-70 | from £1,625.00 | 5 offers | |
| Sony A7 IV body | from £1,625.00 | 5 offers | |
Full-frame mirrorless camera for creative solutions
The Sony A7 IV is a versatile tool for photographers and videographers that allows them to realize any creative ideas.
Photographic potential
This camera offers the highest level of detail in images and a virtually “infinite” memory buffer that holds over 800 uncompressed RAW files when using a CFExpress type A card. Inside the device is a back-illuminated matrix with a resolution of 33 MP. The native sensitivity range varies from 100 to 51200 ISO units, and the dynamic range reaches an impressive 15 exposure stops. The sensor has 759 phase detection sensors, complemented by a 425-point contrast autofocus system. The camera quickly focuses and effectively recognizes and tracks objects in the frame.
Professional 4K video shooting
Although the Sony A7s series of mirrorless cameras is more focused on video shooting, the camera in question is also suitable for professional video production. It allows you to shoot 4K video from the full width of the sensor at a frequency of 30 fps, and in 1.5x crop mode - in 4K format at 60 fps. 10-bit color representation and 4:2:2 subsampling are supported, and S-Log3 with a range of up to 14 stops and the proprietary S-Cinetone color profile are also available.
Full implementation of creative ideas
The model features matrix stabilization with an efficiency of up to 5.5 shutter speed stops, a rotating touch screen and an OLED viewfinder with a resolution of 3.68 million pixels. The camera body provides reliable protection from dust and moisture. Detailed settings are available in the camera menu, which makes it easy to achieve a new level of quality of the footage.
